Ad exchange
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[2] and by advertising trade publications
Aas
The major ad exchanges include:
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References
- "How an ad is served with real-time bidding". Internet Advertising Bureau.
- "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018-07-20.
- {{Cite web|url=http://www.marketplacebyadtech.com/%7Ctitle=Yahoo!%7Cwebsite=jojo OpenX (company)
- Pubmatic
- Rubicon Projectjojo
- Smaato
- The Trade Desk
- Verizon Media
- Xandr (formerly AppNexus<ref>"Home | AppNexus". www.appnexus.com. Retrieved 2018-07-20.
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