Ad exchange

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[2] and by advertising trade publications

Main article: Online advertising

Aas

The major ad exchanges include:

gollark: On the plus side, the fix is actually quite easy.
gollark: I like Warp's design, but OH POTATO OS THE TYPE ERRORS.
gollark: I mean, what does any of this mean?!?!?!
gollark: the trait bound `impl core::future::future::Future: warp::reply::Reply` is not satisfiedthe trait `warp::reply::Reply` is not implemented for `impl core::future::future::Future`note: required because of the requirements on the impl of `warp::reply::Reply` for `(impl core::future::future::Future,)`note: required because of the requirements on the impl of `warp::reply::Reply` for `warp::generic::Either<(impl core::future::future::Future,), (impl warp::reply::Reply,)>`note: required because of the requirements on the impl of `warp::reply::Reply` for `(warp::generic::Either<(impl core::future::future::Future,), (impl warp::reply::Reply,)>,)`note: required because of the requirements on the impl of `warp::reply::Reply` for `warp::generic::Either<(warp::filters::fs::File,), (warp::generic::Either<(impl core::future::future::Future,), (impl warp::reply::Reply,)>,)>`note: required because of the requirements on the impl of `warp::reply::Reply` for `(warp::generic::Either<(warp::filters::fs::File,), (warp::generic::Either<(impl core::future::future::Future,), (impl warp::reply::Reply,)>,)>,)`
gollark: If I change one line in my Rust code I can make it generate extremely incomprehensible type errors fairly easily.

See also

References
  1. "How an ad is served with real-time bidding". Internet Advertising Bureau.
  2. "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018-07-20.
  3. {{Cite web|url=http://www.marketplacebyadtech.com/%7Ctitle=Yahoo!%7Cwebsite=jojo OpenX (company)
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