Advertising inventory
Advertising inventory or ٢media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
History
Traditionally advertising inventory was sold during upfront events in the third week of May.[3][4] However, advertising space is increasingly being transacted algorithmically, such as real-time bidding.[5]
gollark: Allegedly. What's your point?
gollark: If I bookmark them I'll inevitably just ignore them - I use bookmarks more as a way to aid searching for stuff.
gollark: Exactly.
gollark: I have another 12 tabs on my tablet and 30 on my unusable phone.
gollark: I don't know what they are, I have 573 of them.
References
- Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
- Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.
- Rasko, Rob (April 16, 2015). "Are You Ready For A Digital "Upfront?"". Marketing Land. Retrieved October 17, 2016.
- Lee, Edmund (May 12, 2019). "As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet". The New York Times. ISSN 0362-4331. Retrieved May 14, 2019.
- "Parks Associates: RTB will change online display advertising". Direct Marketing News. Retrieved 2014-01-17.
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