Ad Hoc (restaurant)

Ad Hoc is a family-style[1] comfort food restaurant in Yountville, California. Opened by Thomas Keller in September 2006,[2] Ad Hoc was meant to serve as a temporary cafe for six months but was retained as a permanent establishment.

Ad Hoc
Restaurant information
Established2006 (2006)
Owner(s)Thomas Keller
Food typeComfort food
Dress codeCasual
Street address6476 Washington St.
CityYountville
StateCalifornia
Postal/ZIP Code94599
CountryUnited States
ReservationsYes
WebsiteOfficial site

Early years

Thomas Keller opened Ad Hoc in 2006 to serve as a temporary cafe. His intention was to have Ad Hoc serve as a six-month venture while preparing his new restaurant for the space, which would focus on hamburger and wine pairings. Ad Hoc was opened quickly, with little changes to the decor in the temporary space, and serving a nightly single four-course meal at a flat price. One menu allowed Ad Hoc to limit problems with finding and stocking ingredients, and menus were planned loosely about a week in advance, and finalized 48 hours before. Occasionally the menu would change based on seasonal ingredients or last minute ingredient availabilities.[3]

In 2006, Keller was interviewed by food critic Michael Bauer from SFGate and was asked if the venture would really be temporary. In response, he stated that he did not know and that if it was to go beyond the six-month time period they would need to change the name and "...Maybe we'd call it Ad Lib." Bauer stated that the restaurant would become a permanent establishment, and described it having a "Chez Panisse sensibility."[3]

Ad Hoc becomes permanent

Keller decided to make Ad Hoc a permanent venture in 2007 due to the success of the concept. The menu continues to serve a one menu four-course meal. Foods offered by the restaurant include fried chicken, duck leg confit, short ribs and other similar comfort foods.[4] Ad Hoc provides food pairings for the Bespoke Collection.[5]

Further reading
  • Keller, Thomas. Ad Hoc at Home. New York: Artisan (2009). ISBN 1-57965-377-4
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gollark: And the longer term your planning the more external factors will affect things, and those are very hard because it's nigh-impossible to predict future technology or politics or anything.
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References
  1. Bruni, Frank (March 17, 2008). "The Good, the Bad and the Family-Style: Ad Hoc". The New York Times. Retrieved July 6, 2014.
  2. Berne, Amanda; Tunks, Jane; Ness, Carol; Benko, Krystal (September 20, 2006). "What's New". SFGate. Retrieved July 6, 2014.
  3. Michael Bauer (November 26, 2006). "Keller's Ad Hoc elevates rustic, family-style dining". Chef. SFGate. Retrieved November 27, 2011.
  4. "Ad Hoc to become permanent". Bay Area & State. SFGate. January 17, 2007. Retrieved November 27, 2011.
  5. Nalley, Richard (October 19, 2012). "Napa Valley: The Entrepreneur's Tour". Forbes Life. Forbes. Retrieved December 15, 2012.

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