Ad Genius Lee Tae-baek

Ad Genius Lee Tae-baek (Korean: 광고천재 이태백; RR: Gwanggo cheonjae I Tae-baek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013 on Mondays and Tuesdays at 21:55 for 16 episodes.[1][2][3][4][5]

"Baek Ji Yoon" redirects here. For the Korean singer, see Baek Ji-young. For the footballer, see Baek Ji-hoon. For others, see Baek.
Ad Genius Lee Tae-baek
Promotional poster for Ad Genius Lee Tae-baek
Also known asAdvertising Genius Lee Tae-baek
GenreWorkplace drama
Romance
Written bySeol Joon-seok
Lee Jae-ha
Lee Yoon-jong
Directed byPark Ki-ho
Lee So-yeon
StarringJin Goo
Park Ha-sun
Jo Hyun-jae
Han Chae-young
Composer(s)Oh Joon-seong
Lee Im-woo
Country of originSouth Korea
Original language(s)Korean
No. of episodes16
Production
Executive producer(s)Lee Jae-young
Yoo Geon-shik
Producer(s)Kim Jin-woo
Production location(s)Korea
CinematographyUhm Joon-seong
Lee Young-seob
Editor(s)Han Ok-geum
Running time60 minutes on Mondays and Tuesdays at 21:55 (KST)
Production company(s)Raemongraein Co., Ltd.
Release
Original networkKorean Broadcasting System
Picture format1080i (HDTV)
Original release4 February (2013-02-04) –
26 March 2013 (2013-03-26)
Chronology
Preceded bySchool 2013
Followed byQueen of the Office
External links
Website
Production website
Korean name
Hangul
광고천재 이태백
Hanja
Revised RomanizationGwanggo cheonjae I Tae-baek
McCune–ReischauerKwanggo ch'ŏnjae I T'ae-paek

The protagonist is loosely based on internationally renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.[6][7][8][9][10]

The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.[11]

Plot

Drama series depicts the lives and love of people working in the advertisement industry.

Lee Tae-Baek (Jin Goo) is extremely talented, but due to his poor resume goes through difficulties as he attempts to succeed in the advertising world.

Baek Ji-Yoon (Park Ha-Sun) is an intern at Keumsan Ad Company. She tries to do her best regardless of the task. Ji-Yoon is full of passion and becomes involved with Lee Tae-Baek.

Ko A-Ri (Han Chae-Young) is an AD planner at Keumsan Ad Company. She's confident and a sexy woman. In order to achieve her dream, she throws away her past and her love.

Cast
Having come to Seoul from the countryside with nothing but a high school diploma and a gift for drawing, he starts out by handing out ads in the street and wearing sandwich boards. Through sheer hard work (the word "genius" in the title is meant ironically), he is determined to fulfill his dream of becoming the best ad man in the biz.[12]
A copywriter intern at an advertising firm. She hides her identity as the daughter of a chaebol to work her way up the ladder. Sincere and hardworking, her journey will parallel Tae-baek's as they fight for their jobs every step of the way.[13]
A cool-headed ad executive, he comes back from the US to continue his family's ad agency dominance.
She is a glamorous, sophisticated, ambitious and pragmatic art director who sacrificed her past and her love to get to the top.
The CEO of a tiny ad company, he becomes a key player in changing Lee Tae-baek's fate.
Son of Ma Jin-ga.
  • Ah Young - Gong Sun-hye
  • Lee Jung-kil - Kim Jong-wook
  • Yang Hee-yoon - Jang Min-ah
  • Han Sunhwa - Lee So-ran
  • Bang Dae-han - Hassan
  • Choi Jung-woo - Kang Han-chul
  • Hong Ji-min - Lee Eun-hee
Creative director of an ad company whose current creative block has driven her to hysterics.
Ad producer who has learned the art of covering up for his lack of skill with a glib tongue.
  • Lee Hae-young - Hwang Jeon-moo
  • Jung Young-sook - Ji Kwan-soon
  • Bang Eun-hee- Won Mi-ok
Ji-yoon's hot-tempered aunt, who is devoted to her niece and ready to do anything for her if necessary.

International broadcast
  • Thailand: It aired on PPTV every Mondays and Tuesdays at 9:05 a.m. starting from December 15, 2014.[14]
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References
  1. Ho, Stewart (17 January 2013). "'Advertisement Genius Lee Tae Baek' Actors Shoot Drama Poster". enewsWorld. CJ E&M. Archived from the original on 16 February 2013. Retrieved 2013-01-30.
  2. "'Ad Genius Lee Tae Baek' reveals posters of main cast". Korea Star Daily via Yahoo!. 17 January 2013. Archived from the original on 17 February 2013. Retrieved 2013-01-30.
  3. Jun, Ji-young (21 January 2013). "Poster Photo Shoot, Behind the Scene". KBS Global. Retrieved 2013-02-03.
  4. Ho, Stewart (29 January 2013). "'Advertisement Genius, Lee Tae Baek' Reveals Posters". enewsWorld. CJ E&M. Retrieved 2013-01-30.
  5. Jun, Ji-young (31 January 2013). "Drama's Stylish Posters Revealed". KBS Global. Retrieved 2013-02-03.
  6. http://www.jeski.org/
  7. Kenedi, Aaron (30 March 2011). "2011 NVA Winner: Jeseok Yi". Imprint. Archived from the original on 13 August 2011. Retrieved 2013-01-30.
  8. "Social Graphics: The Art of Jeski (Jeseok Yi)". The Korea Society. Archived from the original on 2012-11-24. Retrieved 2013-01-30.
  9. "'Social Graphics: The Art of Jeski'". SVA Close Up. 14 September 2011. Archived from the original on 25 March 2015. Retrieved 2013-01-30.
  10. Sung, So-young (21 February 2012). "Ad man makes social advocacy his life's work". Korea JoongAng Daily. Archived from the original on 2013-02-16. Retrieved 2013-01-30.
  11. "Jo Hyun Jae reunites with Only You Co-star Han Chae Young as the Second Leads in Advertising Genius Lee Tae Baek". A Koala's Playground. January 13, 2014. Retrieved September 4, 2016.
  12. Choi, Eun-hwa (30 January 2013). "Jin Goo Explains Why He Hasn't Been In Many Dramas". enewsWorld. CJ E&M. Archived from the original on 16 February 2013. Retrieved 2013-01-30.
  13. Choi, Eun-hwa (30 January 2013). "Park Ha Sun Shows Her Strong and Positive Side for ′Ad Genius, Lee Tae Baek′". enewsWorld. CJ E&M. Retrieved 2013-01-30.
  14. "Ad Genius Lee Tae-Baek อัจฉริยะนักสร้างฝัน -ซีรีย์เกาหลี". korea.tlcthai (in Thai). 18 October 2015. Retrieved 2014-12-15.
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