780 N. Highland Ave.

780 North Highland Avenue is a historic building in the Virginia-Highland neighborhood of Atlanta, Georgia. It is a contributing property to the Virginia-Highland Historic District, registered on the National Register of Historic Places.[2] The NRHP designation, however, affords no prevention of either demolishing the building or altering its exterior—only designation as a local historic district does so.

  • 780 N. Highland Ave. in 2011 before 2012 renovation
  • 780 N. Highland Ave. during its 2012 renovation
780 North Highland Avenue
2012 renovation
Location in Intown Atlanta
General information
Address780 N. Highland Ave. NE, Virginia-Highland
Town or cityAtlanta, Georgia
CountryUnited States
Coordinates33°46′33″N 84°21′10″W
Current tenantsGlamour Paws
Completedc. 1920s[1]
Renovated2012
LandlordDoug Landau

History

In June 1999, developer Doug Landau had bought the building, then known as "The Alley", and had plans to demolish it make a parking structure. The Virginia-Highland Civic Association fought against those plans, which eventually failed.[3]

A Wolf Camera store on the site closed in 2007. In April 2012 Glamour Paws, a pet boutique, opened in the space after a controversial renovation lasting several months.

Controversy

In February 2012 controversy surfaced over the renovation of the building, in which the historic details of the building were covered up under a layer of wood, over which a new façade was to be constructed. Though the historic façade was not legally protected, dozens of local residents expressed dismay at its being covered up, while a smaller group defended the merchants' right to design their storefront as they deemed best.[4][1]

Filming on location

In April 2012 portions of the pilot for the B.E.T. network's Being Mary Jane were filmed here.[5]

Portions of the Bravo television series Married to Medicine were filmed here in 2013.[6]

gollark: Whhhhatta?
gollark: There's also time and maaaaybe a whole bunch of hypothetical ones.
gollark: I said (at least).
gollark: Ah, you're one of those subversive "descriptivists".
gollark: Well, the popular meaning of dimensions is now that, but on the other hand it's annoying, confusing and wrong.

References
  1. Hirsch, Jaclyn (February 10, 2012). "Virginia-Highland Residents Upset Over N. Highland Renovation". Virginia Highland Patch. Retrieved 11 July 2018.
  2. National Register of Historic Places Registration Form Archived 2012-03-31 at the Wayback Machine (PDF)
  3. "Planning News" (PDF), Virginia-Highland Voice, August 1999, p. 1.
  4. "Classical Coverup on North Highland", Architecture Tourist
  5. "'BEING MARY JANE' TV PILOT FILMING 4/23 & 4/24", Virginia-Highland Civic Association
  6. Glamour Paws Facebook pages, Photo Albums
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