2022 Commonwealth Games marketing

2022 Commonwealth Games marketing is a long running campaign that began when Birmingham won its bid to host the games in 2017.

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Emblem

The official emblem was unveiled on 27 July 2019 at the Centenary Square by the Birmingham Organising Committee for the 2022 Commonwealth Games (BOCCG) during the Commonwealth Social festival to mark Three Years To Go. It was designed by local agency RBL, based in Royal Leamington Spa and the emblem is a jagged, triangular "B" shape formed by blue-yellow gradient lines representing the key connected venues of the Games throughout the West Midlands and bringing them together to form the "B" shape. This emblem is also the first to use the new branding for the Commonwealth Games Federation (CGF), now branded as Commonwealth Sport. It has mainly received positive reaction from locals in the city and on social media and some compared it to the emblem for the 2012 Summer Olympics in London.[1][2]

Sponsors

On 19 August 2019, the BOCCG announced Gowling WLG, an International law firm, as the Games' first official sponsor. The company was unveiled as the official legal advisers to the Games. The firm will offer advice to the Games on brand protection, disputes, general commercial matters and other services in preparation for the event.[3][4]

In February 2020, the BOCCG appointed Gi Group as the Games' official recruiter. The company will offer throughout recruitment services to the BOCCG which included job profiling, onboarding and an outplacement programme for Games' staff to find their next career options from August 2022, once the event is over.[5][6]

The Swiss Watchmaker Longines had signed an agreement with the CGF to be the official partner and timekeeper for the next three editions of the Games starting from Birmingham 2022. The announcement was made when the CGF, in partnership with Longines and BOCCG revealed the Games countdown clock in the Centenary Square on 9 March 2020 during the Commonwealth Day.[7][8]

gollark: Except GTech™ nondestructive neural scanners, you mean. We use them instead of hiring people to save money.
gollark: Perhaps your code is somehow wrong.
gollark: The hard disk I'm using for backups is making faint clicky noises. This is very reassuring.
gollark: Has my backup already finished? This was very fast. I don't trust it.
gollark: Maybe the determinant would have been more funnerer than multiplication. Oh well.

References
  1. "Birmingham Commonwealth Games logo unveiled". 27 July 2019. Retrieved 27 July 2019.
  2. "Birmingham 2022 launch logo with three years until start of Commonwealth Games". www.insidethegames.biz. 27 July 2019. Retrieved 27 July 2019.
  3. "Birmingham 2022 announce law firm Gowling WLG as first official sponsor". www.insidethegames.biz. 2019-08-19. Retrieved 2020-01-23.
  4. "Gowling WLG appointed Official Legal Advisers to the Birmingham 2022 Commonwealth Games". Gowling WLG.
  5. "Birmingham 2022 announces employment agency Gi Group as latest sponsor". www.insidethegames.biz. 2020-03-02. Retrieved 2020-03-27.
  6. Newsdesk (2020-02-27). "Birmingham 2022 announce Gi Group as Official Recruiter for Commonwealth Games". The Global Recruiter. Retrieved 2020-03-27.
  7. Young, Graham (2020-03-09). "Wraps come off Birmingham 2020 Commonwealth Games countdown clock". birminghammail. Retrieved 2020-03-09.
  8. "Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed". www.longines.com. Retrieved 2020-03-25.
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