Shay Friedman is the CTO & VP R&D of Jifiti. He is the author of "Hands-On Full-Stack Web Development with ASP.NET Core" and "IronRuby Unleashed".

With 20 years of experience in the software development world, Shay spearheads and manages the many technologies that Jifiti utilizes on a daily basis. Beforehand Shay co-founded Pickspace, a VC-backed startup in the field of real-estate tech. As CTO he led the company development efforts and helped it become a world leader in coworking space related technologies. Previous to Pickspace, Shay co-founded CodeValue, one of the leading tech consulting companies in Israel, where he managed the Web division, consulted dozens of companies, conducted training courses and more.

Shay is a well-renowned international speaker, loves playing basketball and tries to get better at playing the guitar.