Depends on what you're trying to do. They're all free if you're just trying to virtualize something, so I guess that's pretty low cost.
VMWare is the oldest and has the most toys, commercially. They have mature features that you pay through the nose for. They also have a format that is available for conversions and since they're big and mature they have a robust community out there available for help. My main problem with them (aside from their cost) is that their tools are like freakin' lego bricks of gold...you can do live migration? Sure! Download this then pay this much. Oh, you wanted to support this feature too? That's this module with this license and costs this much. Ooh, you want to convert a physical system without the converter? We have a bootable disc for that. It comes with this license that costs this much...mix and match, mix and match! It also means that when someone else tells you to "oh sure, just open this then click here and here and run this to fix the problem," you suddenly realize you didn't license a feature that they licensed. It's confusing and a PITA at times. VMWare is also using bully tactics now against vendors in a market that is really changing now thanks to MS and Citrix, and they're innovating by stifling their third party vendors (for example, Veeam was told to disable certain functionality they had in their products for use with VMWare ESXi, the free bare-metal hypervisor).
Hyper-V is the new kid on the block and has plenty of people saying that the management tools aren't quite there yet, but if it's typical of Microsoft they'll come along later on and probably will eventually have more third-party tools.
Xen is mature and has decent tools; I've heard good buzz about it, but I'm kind of wary of companies that use outdated information on their site for their propaganda (er, sales comparisons). Xen also has a history from the open source side of the development before it was available as a commercial thing.
So if you're just wanting to play with virtualization, all of them have free offerings to try that are limited just by your hardware. If you want additional features you need to ask specifically with what your goals are.