You can use either.
Much of what's displayed depends on your controller and disks. I use SAS controllers and SAS disks (with SATA SSDs, in some cases), but you're free to use whatever you wish for your zpool drive identification. The reason you see ata and SCSI is the SCSI emulation layer in Linux here. Just make sure you DON'T use basic /dev entries like /dev/sda, /dev/sdb, etc. (unless it's a virtual machine and you can control device ordering).
As you can see, I use the SCSI and ATA entries for readability, as the pool is comprised of a group of SAS disks and a SATA SSD:
[root@Davalan /dev/disk/by-id]# zpool status
pool: vol1
state: ONLINE
scan: scrub repaired 0 in 1h44m with 0 errors on Sat Jul 6 13:12:06 2013
config:
NAME STATE READ WRITE CKSUM
vol1 ONLINE 0 0 0
mirror-0 ONLINE 0 0 0
scsi-35000c5003af99fa7 ONLINE 0 0 0
scsi-35000cca0153ec2d0 ONLINE 0 0 0
mirror-1 ONLINE 0 0 0
scsi-35000cca01540e340 ONLINE 0 0 0
scsi-35000cca01540e298 ONLINE 0 0 0
cache
ata-STEC_M8IOPS-50_STM000136649 ONLINE 0 0 0
errors: No known data errors
For bare drives on a controller, you have the option of using whatever shows up. Some like the WWN-only approach, but I'm not sold on it. I like a description of the disk. These are all functionally equivalent, though... Note the destinations of the symbolic links.
[root@Davalan /dev/disk]# ls -1
by-id
by-path
by-uuid
In my case, I have the following:
[root@Davalan /dev/disk/by-id]# ll
total 0
lrwxrwxrwx 1 root root 9 May 27 15:25 ata-STEC_M8IOPS-50_STM000136649 -> ../../sdc
lrwxrwxrwx 1 root root 10 May 27 15:25 ata-STEC_M8IOPS-50_STM000136649-part1 -> ../../sdc1
lrwxrwxrwx 1 root root 10 May 27 15:25 ata-STEC_M8IOPS-50_STM000136649-part9 -> ../../sdc9
lrwxrwxrwx 1 root root 9 May 27 15:25 scsi-35000c5003af99fa7 -> ../../sdd
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000c5003af99fa7-part1 -> ../../sdd1
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000c5003af99fa7-part9 -> ../../sdd9
lrwxrwxrwx 1 root root 9 May 27 15:25 scsi-35000cca0153ec2d0 -> ../../sdb
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca0153ec2d0-part1 -> ../../sdb1
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca0153ec2d0-part9 -> ../../sdb9
lrwxrwxrwx 1 root root 9 May 27 15:25 scsi-35000cca01540e298 -> ../../sdf
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca01540e298-part1 -> ../../sdf1
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca01540e298-part9 -> ../../sdf9
lrwxrwxrwx 1 root root 9 May 27 15:25 scsi-35000cca01540e340 -> ../../sde
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca01540e340-part1 -> ../../sde1
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-35000cca01540e340-part9 -> ../../sde9
lrwxrwxrwx 1 root root 9 May 27 15:25 scsi-SATA_STEC_M8IOPS-50_STM000136649 -> ../../sdc
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-SATA_STEC_M8IOPS-50_STM000136649-part1 -> ../../sdc1
lrwxrwxrwx 1 root root 10 May 27 15:25 scsi-SATA_STEC_M8IOPS-50_STM000136649-part9 -> ../../sdc9
lrwxrwxrwx 1 root root 9 May 27 15:25 wwn-0x5000a720300411f7 -> ../../sdc
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000a720300411f7-part1 -> ../../sdc1
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000a720300411f7-part9 -> ../../sdc9
lrwxrwxrwx 1 root root 9 May 27 15:25 wwn-0x5000c5003af99fa7 -> ../../sdd
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000c5003af99fa7-part1 -> ../../sdd1
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000c5003af99fa7-part9 -> ../../sdd9
lrwxrwxrwx 1 root root 9 May 27 15:25 wwn-0x5000cca0153ec2d0 -> ../../sdb
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca0153ec2d0-part1 -> ../../sdb1
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca0153ec2d0-part9 -> ../../sdb9
lrwxrwxrwx 1 root root 9 May 27 15:25 wwn-0x5000cca01540e298 -> ../../sdf
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca01540e298-part1 -> ../../sdf1
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca01540e298-part9 -> ../../sdf9
lrwxrwxrwx 1 root root 9 May 27 15:25 wwn-0x5000cca01540e340 -> ../../sde
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca01540e340-part1 -> ../../sde1
lrwxrwxrwx 1 root root 10 May 27 15:25 wwn-0x5000cca01540e340-part9 -> ../../sde9
Lots of options, but you should probably just uses the ata-Hitachi* entries because it's descriptive enough and you're using SATA drives.