Running Windows Web Server 2008 R2 and I'm trying to install SQL Server 2008 R2 Standard from MSDNAA (includes install package for x86, x64, and ia64).
I receive the following error while trying to run the setup.exe
"Unsupported 16-bit Application"
"The program or feature "\??\E:\SQL Server 2008 R2 Standard(x86, x64, ia64) - DVD (English)\x64\setup100.exe" cannot start or run due to incompatibility with 64-bit versions of windows. Please contact the software vendor to ask if a 64-bit windows compatible version is available"
Windows Server 2008 is running on an AMD X2 4400+ and installed as 64bit.