It is really better to avoid using the "if" directive. When the key in limit_req_zone (and limit_conn_zone) is empty the limits are not applied. You can use this in conjunction with the map and geo modules to create a whitelist of IPs where the throttle limits are not applied.
This example shows how to configure a limit for both concurrent requests and request rate from a single IP.
http {
geo $whitelist {
default 0;
# CIDR in the list below are not limited
1.2.3.0/24 1;
9.10.11.12/32 1;
127.0.0.1/32 1;
}
map $whitelist $limit {
0 $binary_remote_addr;
1 "";
}
# The directives below limit concurrent connections from a
# non-whitelisted IP address to five
limit_conn_zone $limit zone=connlimit:10m;
limit_conn connlimit 5;
limit_conn_log_level warn; # logging level when threshold exceeded
limit_conn_status 503; # the error code to return
# The code below limits the number requests from a non-whitelisted IP
# to one every two seconds with up to 3 requests per IP delayed
# until the average time between responses reaches the threshold.
# Further requests over and above this limit will result
# in an immediate 503 error.
limit_req_zone $limit zone=one:10m rate=30r/m;
limit_req zone=one burst=3;
limit_req_log_level warn;
limit_req_status 503;
The zone directives must be placed at the http level, however the other directives can be placed further down, e.g. at the server or the location level to limit their scope or further tailor the limits.
For futher information refer to the Nginx documentation ngx_http_limit_req_module and ngx_http_limit_conn_module