Rather than Sir & Ma'am gender recognition, order numbers and table numbers, as a former electronics engineer and software architect for the DoD, DTRA, DIA, NRO and CIA Colonel Bartow applies military, cloud and near real-time intelligence technologies to augment customer service representative's patron-pertinent memories for welcomes wherever.

EZPL8 leap frogs by a decade Starbucks' CEO Howard Schultz's adoption of technology for customers to opt in to help baristas recognize customers by name and remembering their favorite “hot” and “cold”. Your third place no longer needs to be the coffee place by your office and home. It's now anywhere you happen to be in the world.

Identification technology recognizes customers as they cross the threshold so that personalization and customization begins at the beginning of their shopping and dining experience rather that at the last moment as they check out when they present their customer loyalty card or phone number.

EZPL8 installs pico- and femto-cell Distributed Antenna System (DAS) technology to read ESN, MEID and IMEI of ubiquitous customer cell phones; WLAN APs to read Wi-Fi and BlueTooth MAC addresses of phones, tablets and laptops; RFID interrogators to read EZ-Pass/Sun Pass toll transponders, passports, company badges, enhanced drivers licenses and embedded in drive-thru sensors to read tire pressure transmitters; facial recognition; license plate OCR; and loyalty card/QR code/bar code readers at entrances. When a customer opts in, EZPL8 acts like their personal herald that trots ahead, preceding their arrival to the neighboring castle to make arrangements to serve preferences and announce your royal entrance.

An IntelloGator, portmandeau of Intelligence and identification friend or foe (IFF) radio frequency (RF) Interrogator works with a digital message board at the entrance to greet customers when they've been recognized using ring tones and welcoming scenes they've selected to be greeted by. Names, faces and favorites are shown in the customer representatives' POS cash register display or tablet so they can recognize the customer by the customer's preferred name, which doesn't need to be their legal name.

Customers gameify their daily business interactions by picking nicknames, aliases, pseudonyms or nom de guerres however their mood strikes. One moment you can be James Bond, Fred Flintstone, Lady Gaga, Gene Simmons, Albert Einstein or Clara Barton when you don't want strangers to call you by your real name or to having fun goofing around with friends when going out to eat.