Based on the fact that it contains "binary" characters (those > 0x7F), it's likely it was encrypted before being stored in the cookie. If the site wanted to encode it in a way that was publicly readable they could have used any number of ASCII-only encoding schemes. It seems they deliberately obscured the email address to make it publicly unreadable from the cookie, while allowing them to decrypt it using a key only they know.
If you want to be exhaustive in your search for a possible encoding format, you need to interpret the characters using different character sets. In this case though it's unlikely any character set would make sense: the email address stored is almost certainly ASCII-only, so only a non-ASCII compatible character set would generate that type of output. UTF-16 and UTF-32 are possibilities though, if the email address was short.