I'm a well established software company. For more than 30 years, my business has been delivering both hardware and software.
My Windows software is being quarantined by some of my customer's antivirus.
How I handle it, up to now, is that I have been asking Symantec to whitelist every single executable binary I build, but this is a real pain because : - I don't know inadvance which AV provider my customer will use, so I should also tacket with Kapersky, MS ... - The whitelisting request could be denied by the AV provider, making my customer not to be able to use my software, unless the customer creates manual exceptions. And many Tier-1 customer will definitely not accept this. - The whitelisting process is manual, and lengthy
From my understanding, signing the installer/executables would probably help, but with no guarantee.
What is the ideal procedure to gain reputation and being able to deploy installers/executables not being quarantined ? How do new software editors make it possible to deploy their applications without being quarantined ?
It's difficult to find a "one-size fits all" resource on the Web, all are AV specific.