Is it not possible for Chrome and Firefox to protect against this > https://www.аррӏе.com/
Navigating to that above (fake) apple website using Firefox 59.0.2 doesn't actually take me to the apple website, but it still says apple[dot]com in my web browser...
References:
https://www.xudongz.com/blog/2017/idn-phishing/
https://thehackernews.com/2017/04/unicode-Punycode-phishing-attack.html