We Are the Experts

  • Main
  • All Subpages
  • Create New

    When you're selling a product, nothing works quite like the We Are The Experts approach. Basically, this angle works like this: Company X is the expert in...whatever Company X does.

    One of the more Straightforward ad approaches, as it basically says, "Company X: We're the (insert expertise here) experts!"

    Examples of We Are the Experts include:

    Automotive

    • Mr. Goodwrench.

    Housewares

    • Pella windows. (They compare themselves to a horribly unprofessional, unnamed competitor.)

    Office Supplies

    • FedEx Office, formerly Kinko's.

    Restaurants

    • Five words: "Domino's. The Pizza Delivery Experts."

    Technology

    • RadioShack. The presumed presence of experts is the primary reason to hunt a Radio Shack down—that's almost all they've got.
    • Circuit City was this in the beginning.
    • Best Buy's "Geek Squad" claims to be this.
    • Swedish home electronics chain Expert use the slogan "We are what we're named."
      This article is issued from Allthetropes. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.