The Economist/YMMV

• Unfortunate Implications: An ad campaign of theirs aimed at women used their traditional brand of humor when it said on the front, "Why should women read The Economist? They shouldn't." Then, on the inside, it said "Accomplished and intelligent people should read it." Even some women who made it to the punchline on the inside got offended, taking it to mean that a female point of view (the magazine's staff is mostly male) was invalid.