Second Place Is for Losers/Quotes

And the winner of the tournament won the controllers that were opened for the tournament (worth $80), and $20 in cash. Second place was a can of coke and an autographed picture of Gord. Third place was $20. The Gord likes to remind people that second place is just the first loser.

—Acts of Gord Book Of Annoyances, chapter 5

The Olympics is really my favorite sporting event,although I think I have a problem with that silver medal. I think, if I was an Olympic athlete, I would rather come in last than win the silver. If you think about it... if you win the gold, you feel good. If you win in the bronze, you think: "Well, at least I got something." But if you win that silver, it's like: "Congratulations! You... almost won." "Of all the losers, you came in first of that group." "You're the number one... loser." "No one lost... ahead of you."

—Jerry Seinfeld

As I said before its sort of a cliché to say "It's an honor just to be nominated". But it's, it's more than that. It's also a lie. This is way better.

—Stephen Colbert (accepting his award), 62nd Emmys

The winner takes all
You don't win no silver

You only lose the gold

—David Glen Eisley, "Sweet Victory"

"If you ain't first, you're last."

—Ricky Bobby's motto