Crocodile Hunter/YMMV

• Crazy Awesome: Let's see...gleefully jumping on large predators, grabbing poisonous snakes by the tail...admit it. This guy was nuts, and we all enjoyed watching the man perform.
• Harsher in Hindsight: In 2000, Steve Irwin appeared in a commercial for Fed Ex, in which he's bitten by a snake and says the antidote is being shipped via Fed Ex because in this business "if you're not absolutely sure, you're absolutely dead" and is then told antidote has been sent by a different courier and falls over dead., Six years later...
• Memetic Mutation: "Crikey!" "Gorgeous." "Very, very dangerous!"
• Memetic Badass: Steve Irwin; see Crazy Awesome above.
• The Scrappy / Cultural Cringe: Irwin himself was this among a substantial portion of the Australian population for a time - not because he was a bad man in any way, but because of his embodiment of Australian stereotypes as a performer popular overseas, giving the impression that all Australians are that reckless in the face of obvious dangers. This pretty much completely evaporated with his death, though.
• Too Cool to Live: Steve Irwin.