Barkley, Shut Up and Jam: Gaiden/WMG


The Chaos Dunk, and the resulting backlash against basketball, destroyed McDonald's

Isn't it odd that, given the incredible healing power of the Burger King chicken fry, we don't hear anything about Burger King's main competitors? Even assuming that there's only enough Neo-Shekels left for one fast food place, why is it Burger King and not the Real Life number one McDonald's? The answer is that McDonald's has a long history of using b-ballers in their advertisements, from the early 1990s to the era of basketball/Looney Tunes crossovers and the greatest symbol of that era, all the way to relatively recently, McDonald's has been using the images of b-ball stars to promote itself in ways that Burger King hasn't. And while that evidently works well in eras when basketball is well-liked, once b-ball is hated and feared it's likely to bite McDonald's in the ass.

    • Doesn't make sense, Shaq has done ads for Burger King in the past.
    This article is issued from Allthetropes. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.