Ayumi Hamasaki/YMMV

• And the Fandom Rejoiced: CREA returns? SCORE!
• Broken Base: Do you like the first half of her career, or the latter half? Is the first half too weird or is it original, and are the later works too commercial or just more palatable?
  • Then there are the fans who like her more recent Hotter and Sexier image, and those who hate it.
• Crowning Moment of Funny: Watch her forget her own lyrics. It’s precious.
• Fan Dumb: Some otaku and international fans have boycotted her music because PARTY QUEEN didn't shoot to number one in it's first week.
• Nightmare Fuel: The music videos, and in most cases the songs themselves: "ourselves", "Marionette", "alterna", "WHATEVER".
• Paranoia Fuel: Don't watch the "ourselves" music video before going to bed.
• Tear Jerker: Too many songs and videos to count, but special mention goes to "teddy bear", though, since its lyrics, composition, performance, and actual real life basis are all tearjerkers. It’s about how her father abandoned her and her mother when she was young, only leaving her a teddy bear.
• They Changed It, Now It Sucks: Fans will never agree on what’s good and bad in the Ayu-verse. Many say the old material up to the I am… era (the height of her popularity) was the best it has ever been, and many argue that her more modern sounds are superior.