Miss World Sweden

Miss World Sweden is a national Beauty pageant that has selected Sweden's representative to the Miss World pageant.

Not to be confused with Miss Sweden or Miss Universe Sweden.
Miss World Sweden
MottoBeauty with A Purpose
Formation1951
TypeBeauty pageant
HeadquartersStockholm
Location
Membership
Miss World
Official language
Swedish

History
Annie Oliv, at Miss World 2007, Top 5

Firstly, Miss Sweden which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises, but lost the franchise in 2003. The pageant is under sponsorship by Studio Fashion Inc and the marketing is made by the women's magazine Hänt Extra.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared every year since the first edition in 1951. Many of the contestants have gone on to notable careers in television and film.

Controversies

In the 1970 Miss World pageant, held in London, United Kingdom, controversy followed after the result was announced. Black contestant Jennifer Hosten of Grenada won, and black contestant Pearl Jansen of South Africa placed second, after which the BBC and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss Sweden Marjorie Christel Johansson, while Miss Grenada received only two firsts, yet Johansson finished fourth. Since the Prime Minister of Grenada, Sir Eric Gairy, was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outside Royal Albert Hall after the contest and chanted "Swe-den, Swe-den". Four days later, organising director Julia Morley (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title.

Rita Rudolfsson Berntsson, at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derrière. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

Jennifer Palm Lundberg placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runners-up each declined the crown for various reasons.

Titleholders

Miss World Sweden
Color key
  •      Declared as Winner
  •      Ended as runner-up
  •      Ended as one of the finalists or semifinalists

The Miss World Sweden Organization was created in 2003 to focus more on the Miss World pageant.

Year Miss Sweden Represented Notes Special Awards
2003 Ida Söfringsgärd Växjö Unplaced
2004 Eva Helena Hjertonsson Kalmar Unplaced
2005 Liza Berggren Gothenburg Unplaced
2006 Cathrin Skoog Östersund Unplaced
2007 Annie Oliv Gothenburg Top 5
2008 Jennifer Palm Lundberg Sigtuna Unplaced
2009 Erica Harrison Stockholm Unplaced
2010 Daniela Karlsson Stockholm Unplaced
2011 Nicoline Artursson Halmstad Top 15
2012 Sanna Jinnedal Borås Top 30 Miss World Sport
2013 Agneta Myhrman Stockholm Unplaced
2014 Olivia Asplund Stockholm Top 25 Miss World Beach Beauty
2015 Natalia Fogelund Gothenburg Unplaced
2016 Emma Strandberg[1] Stockholm Unplaced
2017 Hanna Haag[2] Gävle Top 40
2018 Amanda Wiberg Stockholm Did not compete
2019 Daniella Lundqvist Kalmar Unplaced
2020 TBA TBA TBA

Miss Sweden at Miss World
Mary Stävin, 1977 Miss World, in the James Bond- film, A View to a Kill.

Miss Sweden which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG.

Year Miss Sweden Notes
1951Kiki HåkanssonMiss World 1951
1952May-Louise FlodinMiss World 1952
1953Ingrid JohanssonUnplaced
1954Margareta WestlingUnplaced
1955Anita Åstrand4th Runner-Up
1956Eva Bränn4th Runner-Up
1957Ellenor EdinUnplaced
1958Harriett Margareta Wågström3rd Runner-Up
1959Carola HåkanssonUnplaced
1960Barbara OlssonUnplaced
1961Ingrid Margareta LundquistUnplaced
1962Margareta PalinUnplaced
1963Grethe Qviberg4th Runner-Up
1964Agneta MalmbergUnplaced
1965Britt Marie LindbergTop 15
1966Ulla AnderssonUnplaced
1967Eva EnglanderTop 15
1968Gunilla FridenTop 15
1969Ingrid Marie AhlinUnplaced
1970Marjorie Christal Johansson3rd Runner-Up
1971Simonetta KohlTop 15
1972Rita Rudolfsson BerntssonUnplaced
1973Mercy NilssonUnplaced
1974Jill Lindquist4th Runner-Up
1975Agneta Catharina MagnussonUnplaced
1976Anne Christine GernandtUnplaced
1977Mary Ann Catrin StävinMiss World 1977
1978Ossie Margareta Carlsson1st Runner-Up
1979Ingrid Marie SävebyUnplaced
1980Kerstin Monica JernemarkTop 15
1981Carita GustafssonUnplaced
1982Annelie Margareta SjöbergUnplaced
1983Eva Lisa TörnquistUnplaced
1984Madeleine GunnarssonUnplaced
1985Bolette ChristopherssonTop 15
1986Elisabeth Marita UlvanUnplaced
1987Charlotta TrydellUnplaced
1988Cecilia HörbergTop 15
1989Lena BerglindUnplaced
1990Daniela Maria Jessica AlmenUnplaced
1991Catrin OlssonUnplaced
1992Ulrika JohanssonUnplaced
1993Victoria SilvstedtTop 10
1994Sofia AnderssonUnplaced
1995Jeanette HasselUnplaced
1996Åsa JohanssonUnplaced
1997Sofia JoelssonUnplaced
1998Jessica AlmenäsUnplaced
1999Louise TorsvikUnplaced
2000Ida MannehUnplaced
2001Camilla BäckUnplaced
2002Sofia HedmarkUnplaced
2003Isabelle JonssonDisqualified

References
  1. "Miss World Sweden 2016 is Emma Strandberg". pageantsnews. 28 May 2015.
  2. "MISS WORLD SWEDEN is Hanna-Louise Haag Tuvér!". missosology. 17 April 2017.
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