Jamie Kern Lima

Jamie Kern Lima (née Jamie Marie Kern; born July 16, 1977) is an American entrepreneur, investor and media personality. She is the co-founder and CEO of It Cosmetics[2] and was also a television news reporter for several years. Prior to that, Lima was a contestant on the first season of Big Brother.[2] She had also competed in the Miss USA pageant and won the Baywatch College Search in 1999, where she appeared on an episode of the television show.[3] Lima credited her experience to first learning about body makeup.

Jamie Kern Lima
Born
Jamie Marie Kern

(1977-07-16) July 16, 1977
San Rafael, California, U.S.
Occupation
  • Entrepreneur
  • investor
  • media personality
Years active1999-present
Known forCo-founder of IT Cosmetics
Height5 ft 7 in (1.70 m)
TelevisionKNDU
Big Brother
Baywatch
Spouse(s)Paulo Lima[1]
Children2
AwardsMiss Washington USA 2000

Early life

Jamie Marie Kern was born on July 16, 1977 in San Rafael, California.[4] She later moved to Des Moines, Washington. Kern Lima was the first member of her family to attend college and went to Washington State University, where she graduated valedictorian.[2][5] She received her Master of Business Administration from Columbia Business School in 2004.[6] During college, she was a waitress at Denny's and bagged groceries at Safeway.[2]

Media appearances

After winning the title Miss Washington USA in late 1999,[7] Lima went on to compete in the Miss USA 2000 pageant held in Branson, Missouri. The pageant was won by Lynnette Cole from Tennessee.

Also in 2000, she appeared in season one of the Reality TV show Big Brother.[8][9] She was the last female houseguest left on that season. Three men remained after she left.[10]

Lima worked as a field reporter for KNDU until 2006 when she then moved to Portland, Oregon where she worked for KPTV. She remains in contact with the Washington pageant system and hosted the Miss Washington USA 2006 pageant won by Tiffany Doorn of Woodinville.

Lima is the co-founder and current CEO of It Cosmetics–a prestige color cosmetics line for face and body. She launched the line in the United States in 2008 and expanded into Canada in 2009, with its products becoming available in more than 200 beauty boutiques in the United States, as well as being featured on QVC. It Cosmetics gained a large number of celebrity fans; including many cast members of the hit TV show Dancing With The Stars, who use both the face and body products. Lima has recently made appearances on the TODAY Show, Rachael Ray, Extra!, and E! News along with many others representing her beauty line. She won the Redbook Magazine MVP (Most Valuable Product) award for 2008 for her Leg Sculpting Kit, by the name of Smokin' Hot Legs.

Lima has also lived in and visited several countries including Thailand, Brazil, Mexico, Australia, Italy, France, Japan and Cambodia. She also did live reports from the Vatican City for KNDU in Kennewick on Pope John Paul II's death. In August 2019, Lima announced she would be leaving her role as CEO of IT Cosmetics.[11]

Personal life

Kern Lima resides in Los Angeles, California. She is married to Paulo Lima and has two children.[12]

References
  1. Collins, Allison (2019-08-29). "It Cosmetics Founder Jamie Kern Lima to Exit Business". Women's Wear Daily.
  2. Hess, Abigail (2018-05-30). "This CEO went from bagging groceries to building a billion-dollar cosmetics business—here's how". CNBC. Retrieved 2019-10-02.
  3. "Meet the Former News Anchor Who Started a Beauty Line". ABC News. Retrieved 2019-10-02.
  4. Sorvino, Chloe. "How Jamie Kern Lima Built IT Cosmetics Into A $1.2 Billion Business". Forbes. Retrieved 2019-10-02.
  5. Kickham, Debbi (2019-10-27). "Billionaire Jamie Kern Lima's Top Travel Tips And Trips". Forbes.
  6. School, Columbia Business (2019-03-28). "Jamie Kern Lima '04". Columbia Business School. Retrieved 2019-10-02.
  7. "Jamie Kern Lima". Forbes. Retrieved 2019-10-02.
  8. Swanburg, Susan (2000-07-19). "Washington State U. grad no stranger to attention on 'Big Brother'". University Wire. Archived from the original on 2011-05-16. Retrieved 2007-02-23.
  9. "Local Beauty Queen among 'Big Brother' Contestants". Seattle Post-Intelligencer. 2000-07-06. Archived from the original on 2011-05-16. Retrieved 2007-02-23.
  10. Mendoza, Michael (2000-09-28). "Jamie's exit from house leaves all-male finale". The Dallas Morning News. Archived from the original on 2011-05-16. Retrieved 2007-02-23.
  11. Sorvino, Chloe. "L'Oreal's Only Female CEO, The Founder Of IT Cosmetics, Is Leaving". Forbes. Retrieved 2019-08-30.
  12. Collins, Allison (2016-05-17). "IT Cosmetics' Jamie Kern Lima Stresses Authenticity". Women's Wear Daily.
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