Yomi Adegoke

Yomi Adegoke is a British journalist and co-author of the 2018 book Slay In Your Lane.

Yomi Adegoke
BornCroydon, South London, UK
OccupationJournalist
Alma materUniversity of Warwick
Notable worksSlay In Your Lane

Early life and education

Adegoke is of Nigerian heritage. She was born in Canning Town, east London, and raised in Croydon.[1] She attended the University of Warwick and studied law.[1] Her sister, Yemisi Adegoke, is a journalist for BBC Africa.[1] She took a year out of university and in 2013 she founded Birthday Magazine, a publication aimed at black teenage girls.[2] The magazine discussed race, pop culture and feminism.[3]

Career

Adegoke has written for The Guardian, The Independent and the Pool.[4][5] She was selected by The Dots as a woman who was Redefining the Creative Industry.[6] The Evening Standard described her as a Frontline Pioneer.[7] She has called out racism on university campuses.[8] She worked for Channel 4.[9]

Slay in Your Lane
Main article: Slay In Your Lane

Adegoke collaborated with Elizabeth Uviebinené to write Slay in Your Lane: The Black Girl Bible. Nine publishers fought for the rights to the book, with Adegoke and Uviebinené winning five-figure sums.[1] It was published by 4th Estate (HarperCollins) in 2018.[10] It was described as a 'guide to life for a generation of black women'.[11] To write the book, Adegoke and Uviebinené interviewed several accomplished black women, including Malorie Blackman, Denise Lewis, jamelia, Laura Mvula, Clara Amfo, Karen Blackett, June Sarpong, Margaret Busby and Estelle.[1] The book covers work, education, money, dating and health, as well as the media representation of black women.[12] It was selected by BBC Radio 4 as Book of the Week in July 2018. They discussed the book at the Southbank Centre for the London Literature Festival.[13] The pair have discussed the success of the book widely, in mainstream media and public discussions.[14][15][16][17][18] Complementing the book, Adegoke and Uviebinené launched the 'Slay in Your Lane: The Podcast' in April 2020 which continued the analysis of news and popular culture topics from a Black British female perspective.[19]

References
  1. Akbar, Arifa (2018-06-24). "How to be a black woman and succeed: two friends who have written the manual". The Guardian. Retrieved 2018-11-10.
  2. "Yomi Adegoke". Blake Friedmann. Retrieved 2018-11-10.
  3. "Post Black Talk – Do we live in a post racial society?". www.warwicksu.com. Retrieved 2018-11-10.
  4. "Yomi Adegoke". The Guardian. Retrieved 2018-11-10.
  5. "Yomi Adegoke". The Independent. Retrieved 2018-11-10.
  6. "Slay In Your Lane: In Conversation with Yomi Adegoke and Elizabeth Uviebinené". Glasgow Women's Library. Retrieved 2018-11-10.
  7. Luckhurst, Phoebe (2018-02-06). "Meet the women who make up our Suffragette City". Evening Standard. Retrieved 2018-11-10.
  8. Horton, Helena (2016-04-06). "Warwick university investigates racist slurs scrawled on student's bananas". The Telegraph. ISSN 0307-1235. Retrieved 2018-11-10.
  9. "Melan Mag Interviews: Authors of Slay in Your Lane, Yomi Adegoke and Elizabeth Uviebinené". Melan Magazine. 2018-02-23. Retrieved 2018-11-10.
  10. Onwuemezi, Natasha (2018-06-16). "Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'". The Bookseller. Retrieved 2018-11-10.
  11. Mowbray, Nicole (2018-07-11). "The women with Slaying power: Publishing sensations Elizabeth Uviebinené and Yomi Adegoke". Metro Newspaper UK. Retrieved 2018-11-10.
  12. Fetto, Funmi (2018-07-11). "The Must-Read Book Empowering Young Black Women". Vogue. Retrieved 2018-11-10.
  13. "Slay in Your Lane". Southbank Centre. Retrieved 2018-11-10.
  14. "BBC Radio 6 Music - Amy Lamé, With Elizabeth Uviebinene and Yomi Adegoke on their new book Slay In Your Lane: The Black Girl Bible". BBC. Retrieved 2018-11-10.
  15. "Who's Included? Black Women and the Workplace". info.lse.ac.uk. London School of Economics and Political Science. Retrieved 2018-11-10.
  16. "Yomi Adegoke and Elizabeth Uviebinené". Bristol Festival of Ideas. Retrieved 2018-11-10.
  17. Sanusi, Victoria (2018-07-10). "'Slay In Your Lane' is a true depiction of the hardships of being a black British woman". inews.co.uk. Retrieved 2018-11-10.
  18. Parke, Phoebe (2018-08-08). "Slay In Your Lane: Why 2018's Black Girl Bible Is Supposed To Make You Feel Uncomfortable". Grazia. Retrieved 2018-11-10.
  19. "Slay In Your Lane: The Podcast". Apple Podcasts Preview. Retrieved 28 April 2020.
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