William John Storey

William John Storey (born 13 September 1978) is a British businessman, from Richmond on Thames. He has been involved with the carbonated drink brand Rich Energy since 2015, and in July 2020 claimed to be part of a consortium who were trying to purchase Sunderland Association Football Club.[1][2]

He was educated at the Russell School in Petersham and then at the Tiffin Boys School in Kingston upon Thames, and then studied maths at St Andrews University, and claims to have had short spells in the RAF (or possibly the ATC - accounts differ), as a professional footballer (for QPR reserves), as a professional gambler, and as a tobacco farmer in Zimbabwe.[3][4] He founded a sports management company, William Storey management, though many of his filings at Companies House describe him as a 'Computer Consultant', and he traded for many years as 'Tryfan Technologies', an IT consultancy.[5] He managed the boxer Frank Buglioni,[6] with whom he founded a fashion company named Danieli Style, and was part of an ill-fated sponsorship deal between the Haas Formula 1 team and Rich Energy.[7][8]

In 2019, Storey was a defendant in a case brought by Whyte Bikes against Rich Energy for copyright infingement.[9] In finding against Storey and his co-defendents, the judge said that he was not a "credible or reliable witness" and that "He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed."[10]

References
  1. Donnelly, Mark (24 July 2020). "Who is William Storey? The Rich Energy CEO claiming to have launched a takeover bid for Sunderland AFC". www.sunderlandecho.com. Retrieved 2020-07-25.
  2. Taylor, Louise (2020-07-24). "Founder of soft drinks firm Rich Energy bids to buy Sunderland". The Guardian. Retrieved 2020-07-25.
  3. Gerrard, Bradley (2018-03-30). "Rich Energy chief: 'I fell into the drinks business after meeting a mad scientist'". The Telegraph. ISSN 0307-1235. Retrieved 2020-07-25.
  4. Duberley, Linda (2019-07-08). "The Strange Story of William Storey". RiverTribe. Retrieved 2020-07-25.
  6. Dawson, Alan (2013-09-19). "Fan fave Buglioni desperate to stand and fight, will continue career trajectory on Saturday". HITC. Retrieved 2020-07-25.
  7. Saunders, Nate (2020-03-03). "The bizarre Haas-Rich Energy saga explained". ESPN.com. Retrieved 2020-07-25.
  8. King, Alanis; Blackstock, Elizabeth (4 October 2019). "What You Find When You Look Into Rich Energy, the Mystery Sponsor of America's F1 Team". Jalopnik. Retrieved 2020-07-25.
  9. "STAG". WHYTE BIKES. Retrieved 2020-07-25.
  10. "Claim No: IP-2017-000235" (PDF).
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