Vision Street Wear

Vision Skateboards is a manufacturer of skateboard equipment. Started in 1976 by Brad Dorfman, the company sponsored early skateboarding greats such as Mark 'Gator' Rogowski, and Mark Gonzales.

Timeline

In the early 80's Vision sports released their first pro model skateboard for skater Mark 'Gator' Rogowski. This was followed by a release of a pro model deck for skater Mark Gonzales, both designed by Los Angeles-based artist Andy Takakjian. Soon after, Vision entered into a licensing agreement with SIMS Skateboards, to produce and market the SIMS brand.[1] Gonzales went on to release a few more pro models with vision before departing to form Blind Skateboards, (a play-on words with Vision) with World Industries.[2]

Vision Street Wear

With a surging popularity of Skateboarding in the Mid 1980s, Vision Sports launched the 'Vision Street Wear' brand, making clothing, and later shoes, as well as shifting targeting to include the BMX industry.[3]

Brand Sale & Licensing

The Vision trademark was sold in 2004 to Collective Brands, Inc, a subsidiary of Payless Shoe Source.[4] In 2009, the company attempted to relaunch the Vision Brand with an exclusive deal through Finish Line.[5]

In 2017, it was reported that Authentic Brands Group, LLC had acquired the licensing rights to Vision.[6]

Seen in the movie The Wizard, Fred Savage and co-star Luke Edwards wear Vision shirts throughout the movie.

Vision Street Wear can also be seen in the music videos for "Free Fallin'" by Tom Petty, "Fallen Angel" by Poison and "Unbelievable" by EMF which were released in 1989 and 1990, respectively.

References
  1. Goodrich, Jim (December 7, 2016). "Skateboard History Timeline". skatewhat.com. Retrieved 31 January 2019.
  2. "Snapshots of an enigma: Keeping up with Mark Gonzales". huckmag.com. January 9, 2013. Retrieved 31 January 2019.
  3. Turney, Brian (August 16, 2010). "Retrospective: Vision Street Wear". xgames.com. Retrieved 31 January 2019.
  4. "Collective Brands, Inc. Acquires Above The Rim Brand(R) From Reebok International". SEC Marketwire. January 15, 2010. Retrieved March 21, 2017.
  5. "Iconic Street Brand Vision Street Wear Relaunching Exclusively with Retailer Finish Line". huckmag.com. August 4, 2019. Retrieved 31 January 2019.
  6. Steinberg, Haley (July 30, 2014). "Authentic Brands Group, LLC Acquires Collective Licensing, LP, Including Iconic Global Lifestyle Brand 'Airwalk,' From Payless Holdings LLC". PR Newswire. Retrieved March 16, 2017.
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