Vi-Jon Laboratories

Vi-Jon Laboratories is a health and beauty care company that produces both Private Label and brand name products.[2] Headquartered in the St. Louis suburb of Overland, they operate five manufacturing and distribution centers in Missouri and Tennessee. The company's products are supplied nationwide to retailers such as Kroger, Target, and Walgreens. Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner. Vi-Jon has been owned by investment firm Berkshire Partners since 2006.[3] The company markets a line of hand sanitizers in the United States under the brand Germ-X.[4]

Vi-Jon Laboratories
Private
IndustryConsumer goods
Founded1908 (1908)
FounderJohn B. Brunner
Headquarters8800 Page Ave.
St. Louis, Missouri, U.S. 63114
Key people
Gerald G. Bowe, CEO; Randy Veal, CFO; Tim Williams, COO[1]
Productspersonal care products
BrandsGerm-X
Websitewww.vijon.com

In 2006 Procter & Gamble filed a lawsuit against Vi-Jon alleging that Vi-Jon copied the look of Crest Pro-Health mouth wash; the parties settled a few months later, with Vi-Jon agreeing to withdraw its product from the market, to not use bottle designs that are confusingly similar to those of P&G, to not make "compare to Crest Pro-Health" or gingivitis efficacy claims without specific testing to support these claims, and to pay P&G.[5]

In August 2014 Berkshire announced its intention to sell Vi-Jon;[4] as of March 2020 the company had not been sold.[6]

Petroleum jelly by Vi-Jon Laboratories

References
  1. "Vi-Jon, Inc.: CEO and Executives - Businessweek". Retrieved 8 June 2016.
  2. "Vi-Jon - Private Brand Solutions". Retrieved 8 June 2016.
  3. "!company_name! - Company Profile from Hoover's". Retrieved 8 June 2016.
  4. Rizzo, Lillian; Tan, Gillian (August 1, 2014). "Personal-Care Products Maker Vi-Jon Is Up for Sale". WSJ. Retrieved June 8, 2016.CS1 maint: ref=harv (link)
  5. Coombs, W. Timothy (2014). Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE Publications. p. 37. ISBN 9781483322674.
  6. "Berkshire Partners: Vi-Jon". Retrieved March 4, 2020.
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