Todd Reed (designer)

Todd Reed (born April 16, 1973)[1] is an American fine jewelry designer best known for his use of rough diamonds.[2] Reed's designs are hand-fabricated in Boulder, Colorado using recycled metals.[3]

Biography

In 1992 Reed began working for leathersmith Eric Hodges,[4] fabricating the metal conchos for leather bags. Soon after, Reed was introduced to rough diamonds by collector Jack Greenspan.[5][6] Reed started teaching himself how to create jewelry from metal using colored gemstones.[5][7] Even though Reed found a passion for creating jewelry, he enrolled in Western Culinary Institute in Portland.[5] While attending school he sold his designs at local markets.[5] After completing school, he moved back to Colorado and began selling jewelry to galleries. As his small business grew he began incorporating raw diamonds into his work. Reed was among the first to use raw diamonds in modern jewelry, creating a new category in fine jewelry.[8]

In 2010 Reed opened his first showroom in Boulder, Colorado.[3] His second showroom opened in Venice, CA in September 2014.[9] Reed's designs are also sold in more than 70 jewelry stores nationwide.[10]

Awards
  • 2009 Veranda Art of Design Award in the Personal Luxury category[11]
  • 2011 "Best in Show" in the AGTA Spectrum Awards[12]
  • 2012 "Best in Show" in the AGTA Spectrum Awards[13]
  • 2012 JCK Jeweler's Choice Award in the Palladium Jewelry category[14]
  • 2013 Centurion Design Award in Contemporary Metals category[15]

References
  1. "Todd Reed, Inc". Contemporary Jewelry Design Group. Retrieved January 2, 2015.
  2. "Todd Reed's Play on Pearls", Robb Report, 20 June 2014. Retrieved on 2 January 2015.
  3. Gollan, Doug "In Todd (Reed) We Trust",Elite Traveler, 11 July 2014. Retrieved on 2 January 2015.
  4. "Design Talk - Todd Reed", DiamondWorld.net, 18 February 2013. Retrieved on 2 January 2015.
  5. Michelle, Amber. "Raw Power", Rappaport Magazine, March 2009. Retrieved on 2 January 2015.
  6. "Veranda Art of Design Awards Winner 2009", Veranda, September 2009. Retrieved on 2 January 2015.
  7. Oriel, Andy. December 2009. The Softer Side of Forging. Lapidary Journal, December 2009, pp. 26
  8. "10 Products That Revolutionized the Jewelry Trade", JCK, 1 January 2012. Retrieved on 2 January 2015.
  9. Alcala, Natalie. "Ethical Fine Jeweler Todd Reed's Venice Shop Opens Next Week", Racked LA, 4 September 2014. Retrieved on 2 January 2015.
  10. "Todd Reed Bows in Venice Beach", WWD, 25 September 2014. Retrieved on 4 January 2015.
  11. "Todd Reed Bio", Veranda, September 2009. Retrieved on 2 January 2015.
  12. "Todd Reed Wins AGTA Spectrum Awards “Best in Show”", Accessories Magazine, 26 October 2010. Retrieved on 2 January 2015.
  13. "Todd Reed Wins 2nd "Best of Show" at Spectrum Awards", Accessories Magazine, 25 October 2011. Retrieved on 2 January 2015.
  14. "2012 JCK Jewelers’ Choice Award Winners. JCK, March 2012. Retrieved on 7 January 2015.
  15. "2013 CENTURION DESIGN AWARD WINNERS ANNOUNCED", The Centurion, 7 February 2013. Retrieved on 7 Jan 2015.
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