The Tempest (media company)

The Tempest is an American digital media and entertainment company for millennial and Gen Z women that was founded in 2016 by Laila Alawa.[3][4] Their purpose is to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community."[5]

The Tempest, Inc.
Type of site
Media and Entertainment [1]
Available in
  • English
Headquarters
Washington, DC
,
U.S.[2]
Founder(s)Laila Alawa, Mashal Waqar[1]
Key people
  • Laila Alawa (CEO)
  • Mashal Waqar (COO)
  • Federica Bocco (Managing Editor)
  • Farwa Farshori (CGO)
  • Ahlam Ummul-Khair (Head of Video)
  • Deema Alawa (CCO)
URLthetempest.co
LaunchedSpring 2016
Current statusActive

In January 2017, it surpassed 8 million monthly visitors, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane.[3] The Tempest's increasing global popularity among young women is attributed in part to its young staff. Writers are advised to write about stories that interest them; this can range from international politics and up-and-coming beauty influencers, to technology and cultural experiences.[3]

History

The Tempest was founded by Laila Alawa (CEO) in 2016.[3] Alawa had worked at the White House and Congress for three years prior but left to found the new company. In 2017, Alawa tapped Mashal Waqar (COO) to join the company as her co-founder.[6] The name of the website alludes to the disruption that diverse storytelling by women brings to the world.[7]

In 2018, the company launched a Middle East edition of the website.[8]

In 2018, Cheddar reported that The Tempest now reaches an audience of over 10 million globally across platforms.[9]

Content

The Tempest produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more.[9]

The Tempest has accounts on Facebook, Snapchat, Instagram, and Twitter, where they upload various photos, videos and articles on a wide range of topics for young women.

The Tempest features articles and multimedia across the following channels: Life, Love, Social Justice, Tech + Beyond, Pop Culture, Lookbook, News, and Weddings.

More than 2,000 contributors identifying as women or non-binary from more than twenty countries regularly contribute original content.[10]

Impact

A study on ethnic media consumption and production by Professors Matthew D. Matsaganis of Rutgers University and Shirley Yu of The University of Toronto, Canada, found that The Tempest actively creates conversations around the socioeconomics of the digital space, journalistic norms, and personal concepts of identity.[11]

Recognition

Founder and CEO, Laila Alawa, is a Forbes 30 Under 30, called by Forbes "a leader transforming the future of media".[12]

Co-founder and COO, Mashal Waqar, is a Forbes 30 Under 30 in the Middle East, making The Tempest the first female-run company to ever be named to the list.[8]


References
  1. Maerz, Jennifer (April 12, 2016). "These Millennial Muslim Women Are Clapping Back Against Stereotypes". Cosmopolitan.
  2. "The Tempest - Contact Information". The Tempest. Retrieved January 17, 2019.
  3. Sara Ashley O'Brien (February 5, 2016). "15 questions with... Laila Alawa". CNN.
  4. Sabin, Sam (November 9, 2018). "These Are The Washington Innovators Who Made The 2018 Forbes '30 Under 30′ List". DC INNO.
  5. "The Tempest". Retrieved February 23, 2019.
  6. "Company Overview of The Tempest Media, Inc". Retrieved October 29, 2018.
  7. The Tempest with Laila Alawa And Mashal Waqar (25.11.18), retrieved April 26, 2019
  8. Forbes Middle East Staff. "30 Under 30: Media". Forbes.
  9. "How One Company is Seeking to Dethrone Buzzfeed". Retrieved October 29, 2018.
  10. Bae, Hannah (March 30, 2016). "15 Questions with Laila Alawa". Money.cnn.com. Retrieved March 19, 2019.
  11. Ethnic Media in the Digital Age.
  12. Inverso, Emily (January 4, 2018). "30 Under 30: Meet The Young People Transforming Media". Forbes.
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