Swift Response

Swift Response, LLC is an American company specializing in adhesive bonding products based in Weston, Florida.[1] It was incorporated on February 28, 2011, by Philip (Phil) and Alan Swift.[2] As of August 2019, the company employs 100 people led by chief executive officer Phil Swift.[1]

Swift Response, LLC
Private
IndustryChemical industry
FoundedFebruary 28, 2011 (2011-02-28)
Founders
  • Phil Swift
  • Alan Swift
Headquarters
Weston, Florida
,
U.S.
Area served
United States
Key people
Phil Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
  • Flex Paste
Number of employees
100 (2019)
Websiteflexsealproducts.com

Products

Swift Response makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3] Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]

Advertising
Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Swift Response has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[7] The adverts have become Internet memes.

Since 2013, Swift Response has sponsored NASCAR Xfinity Series team JD Motorsports,[8] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[9] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[10]

References
  1. Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
  2. "Electronic Articles of Organizaton For Florida Limited Liability Company". Sunbiz.org. February 28, 2011. Retrieved September 29, 2019.
  3. "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
  4. "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
  5. Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
  6. "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
  7. "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017.
  8. "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
  9. "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
  10. Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.
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