Summer's Eve

Summer's Eve is a brand of feminine hygiene products produced by the C.B. Fleet Company, a subsidiary of Prestige Brands.

Summerʼs Eve ads contribute to the topic of vaginas being turned from taboo to mainstream conversation.[1][2]

Products
  • Cleansing Wash
  • Bath & Shower Gel
  • Cleansing Cloths
  • Deodorant Spray
  • Body Spray
  • Douche

Controversial ads

A Summer's Eve ad in the August 2010 issue of Woman's Day featured eight steps a woman should take before asking for a raise, the first being to use their product to douche. The New York Times questioned the ad, resulting in the company apologizing for it and stating they would not run it again.[3]

A 2011 TV ad caused controversy over the use of racial stereotypes; this ad featured different-colored hands mimicking talking vaginas, and was titled "Hail to the V". [4] Comedian Stephen Colbert parodied the ads on The Colbert Report by advertising products that target men's "deeply troubling genitals", called Autumnal Afternoon Pine Fresh Dick Scrub and Cucumber Ball Dip. Colbert used his index finger pointing up to mimic a talking penis and even mocked the Summer's Eve slogan by ending the ad with "Hail to the D". [5]

In the news

Publicist Ronn Torossian sued rival Drew Kerr for $20 million claiming he set up a bogus website for him, linking him to a picture of a Summer's Eve douche.[6]

References
  1. Summer's Eve ads contribute to more candid conversation about women's bodies Detroit Free Press August 14, 2011
  2. What Is Behind the Candid Conversations in the Media About Women's "Private Parts?" Psychology Today August 15, 2011
  3. Q. and A. With Stuart Elliott The New York Times September 13, 2010
  4. Thornhill, Ted (July 20, 2011). "Feminine hygiene cream manufacturers accused of racism for using different coloured hands in three alternative TV ads". Daily Mail. London.
  5. Stephen Colbert: Autumnal Afternoon Pine Fresh Dick Scrub
  6. Publicist sues over link to douche UPI.com December 14, 2008


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