Snack Brands Australia

Snack Brands Australia (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company. The company was formed in August 1998 and is owned by parent company Snack Foods Limited. The company was acquired by Universal Robina Corporation (URC) in 2016.

Snack Brands Australia
IndustryFood
Founded1998 (21 years ago)
Headquarters
Bella Vista, Sydney, New South Wales
,
Australia
ProductsCrisps and corn snacks
OwnerURC Australia Finance Company (a subsidiary of URC)
ParentUniversal Robina
Websitesnackbrands.com.au

History

In 1998, The Smith's Snackfood Company was acquired by Frito-Lay (a subsidiary of PepsiCo). Because these were the two largest producers of salty snack foods in Australia, Frito-Lay agreed with the Australian Competition and Consumer Commission (ACCC) to divest a range of brands to ensure adequate competition,[1] including

Additionally, several manufacturing facilities were released including plants in South Australia, New South Wales and Victoria. This package was named 'Snack Brands Australia' and was sold to Dollar Sweets Holdings.

References
  1. "No intervention in Smiths's sale". accc.gov.au. 21 August 1998. Retrieved 23 November 2019.


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