SharkNinja

SharkNinja (officially, SharkNinja Operating LLC) is a US designer, marketer and distributor of home devices and appliances.[1][2] It is based in Needham, Massachusetts,[1][2] outside of Boston. The company's primary two brands are combined as its name: Shark, which are primarily vacuum cleaner products and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.[3]

History and description

Formerly known as Euro Pro Operating LLC, the company changed its name in 2015 to capitalize on its brand names' prominence and popularity.[4] As of 2020, it has offices in ten countries and possesses over 550 patents, selling over 150 products.[5] The company was acquired by CDH Private Equity in 2017 from Weston Presidio and American Capital.[2]

Products

Shark
  • Vacuum cleaners
    • Upright vacuums
    • Robot vacuums
    • Stick vacuums (corded and cordless)
    • Handheld vacuums
  • Steam mops
  • Steam irons

Ninja
  • Blenders
  • Multicookers
  • Air fryer
  • Coffee and tea makers
  • Food processors
  • Toaster oven/air fryer

Notes
  1. "SharkNinja". Bloomberg.com. Retrieved July 10, 2020.
  2. "CDH Private Equity Acquires SharkNinja Operating". mergr.com. 2017. Retrieved July 10, 2020.
  3. "Ninja". NinjaKitchen.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
  4. "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Retrieved July 10, 2020 – via PRNewswire.com.
  5. "Our company". SharkNinja.com. SharkNinja Operating LLC. Retrieved July 10, 2020.


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