Rodgers Townsend
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, direct/one-to-one marketing, and digital marketing and design services to a wide range of clients both nationally and regionally.
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| Public | |
| Industry | Advertising |
| Headquarters | St. Louis, MO , United States |
| Website | http://www.rodgerstownsend.com |
Current clients include: AT&T, The Black Rep, The Donald Danforth Plant Science Center, Enterprise Holdings, Great Circle, The Hartford, Luxco Brands, Mayflower, Missouri Baptist Medical Center, Scottrade, St. Louis University, Spectrum Brands (Spectracide, Cutter, Black Flag, Hot Shot and Garden Safe) and United Van Lines.
The agency has also done work for AmerenUE, Anheuser-Busch In-Bev, Ardent Reels, BASF, Con-way Freight, Express Scripts, Maritz, Nawgan, Outreach International, PBS, St. Louis Children's Hospital, St. Louis Rams, The United States Marine Corps, Washington University in St. Louis and White Wave Foods.
History
Tim Rodgers and Tom Townsend founded Rodgers Townsend in 1996.[1] In 2006, Omnicom Group Inc. (NYSE: OMC) acquired the agency.[2] Rodgers Townsend is part of the DDB Worldwide agency network.
Notable 2015
- Hartford Interactive YouTube Video Press Coverage - Ad Age - [3]
- Rodgers Townsend named to Graphis 2014 Design winners - Graphis - [4]
- Rodgers Townsend named to Graphis 2014 Advertising winners - Graphis - [5]
- Rodgers Townsend covers Super Bowl 2015 Pre-game on KSDK - [6]
- Tim Rodgers CEO at Rodgers Townsend Post-game Super Bowl 2015 commercials on KSDK - [7]
Notable 2014
- Rodgers Townsend named to St. Louis Post Dispatch – Top Workplaces 2014 - [8]
- Co-founder and Chief Creative Officer Tom Townsend retires from Rodgers Townsend - [9]
- My13Days wins Best of Show - Judge's Citation at St. Louis Addy Awards - [10]
- Rodgers Townsend awarded National Addy for its My13Days.com campaign for Enterprise Holdings, Inc. - [11]
Notable 2013
- Rodgers Townsend named to St. Louis Post Dispatch - Top Workplaces for 2013 - [12]
- Rodgers Townsend sweeps Chicago Area DM Awards (CADM) with 12 first place, 2 second place and 9 third place awards - [13]
- My13Days campaign receives 1.5 million views - [14]
- Multiple honors for Rodgers Townsend at the 2013 St. Louis Addy Awards - [15]
Notable 2012
- Rodgers Townsend was ranked in the top 100 advertising agencies globally [16] for best interactive design by Awwwards – 60th best interactive firm in the world and 14th best in the United States.
- A poster campaign for Come Out Swinging was recognized as a gold winner in the Graphis 2012 “100 Best in Advertising” annual.[17]
- Commarts.com featured Taste of Edwardsville posters as exhibit of the day on September 13, 2012. [18]
- How Magazine named RodgersTownsend.com as top website of July 2012. [19]
- The American Institute of Graphic Artists featured Come Out Swinging's Integrated Campaign as a case study in its Design For Good initiative. [20]
Notable 2011
- Awwwards.com named RodgersTownsend.com site of the day on September 4, 2011.[21]
- DrivingFutures.com, a sustainability web platform the agency created for Enterprise, site of the day on April 28, 2011.[22]
- Communication Arts named DrivingFutures.com site of the day for May 24, 2011.[23]
- CommArts.com featured RodgersTownsend.com as Web Pick of the Day on September 14, 2011.[24]
- BtoB Magazine declared the AT&T Wi-Fi hospitality piece “a big success”[25] and it was featured in the DM News as a case study.[26]
- The AT&T Mobile Barcode Solutions site was The FWA site of the day on January 11, 2011.[27]
Notable 2010
- Rodgers Townsend won a daytime Emmy [28] for the PBS television spot “Trusted Guide."
- The agency produced a national campaign to mark The Hartford’s bicentennial [29] along with a small business television campaign with the tagline “Achieve What’s Ahead.”
- The small business website was featured on Creativity.com.[30]
- Rodgers Townsend’s on hold music won a Gold National Addy.
References
- Omnicom Press Release http://phx.corporate-ir.net/phoenix.zhtml?c=102269&p=irol-newsArticle&ID=894408&highlight=
- St. Louis Business Journal http://www.bizjournals.com/stlouis/stories/2006/08/07/daily40.html
- http://adage.com/article/btob/hartford-livens-work-day-play-campaign/294723/
- http://www.graphis.com/competition/design-annual-2015/archived/
- - http://www.graphis.com/competition/advertising-annual-2015/winners/
- http://www.ksdk.com/story/entertainment/2015/01/30/what-we-can-expect-from-the-super-bowl-commercials/22595041/
- http://www.ksdk.com/media/cinematic/video/22735341/ad-expert-talks-about-super-bowl-commercials
- http://www.stltoday.com/business/workplaces/meet-the-top-small-workplaces-in/collection_a757b903-a55b-5dbb-9edd-8c59b9169d58.html
- St. Louis Business Journal - http://www.bizjournals.com/stlouis/news/2014/05/05/rodgers-townsend-co-founder-leaving-ad-agency.html?page=all
- http://interact.stltoday.com/pr/business/PR022814052916132
- http://winners.americanadvertisingawards.com/awards2014/page72/winners.html
- http://www.stltoday.com/news/multimedia/special/results-the-top-workplaces-in-st-louis/html_b8b4cbc1-3b40-56b1-90af-a0d1f7b620f0.html
- http://www.cadm.org/assets/docs/Tempo/1st-place-winners-table.pdf
- http://great-ads.blogspot.com/2013/10/enterprise-rent-car-and-rodgers.html
- http://adsaint.com/?p=12772
- St. Louis Egotist, June 6, 2012 http://www.thestlouisegotist.com/news/local/2012/june/6/awwwards-names-rodgerstownsend-top-100-web-design-agencies-world
- Graphis/Public Viewing, Advertising Annual 2012 http://www.graphis.com/cfe/online/advertisingannual2012/?id=5751
- Comm Arts, Taste of Edwardsville http://www.commarts.com/exhibit/taste-edwardsville.html
- How Magazine, Top 10 Websites For Designers – July 2012 http://www.howdesign.com/design-creativity/top-10-sites-for-designers/top-10-websites-for-designers-july-2012
- AIGA Integrated Campaign Case Study http://www.aiga.org/case-study-come-out-swinging/
- Awwwards//Site of the Day http://www.awwwards.com/web-design-awards/rodgers-townsend
- Awwwards//Site of the Day http://www.awwwards.com/web-design-awards/driving-futures
- AAF Ad Club St. Louis http://www.adclubstlouis.org/news/1139/rodgers-townsend-built-site-garners-multiple-honors
- Communication Arts//Webpick http://www.commarts.com/web-sites/rodgers-townsend.html
- B-to-B http://www.btobonline.com/article/20110117/FREE/301179975/at-t-mailing-a-big-success
- Direct Marketing News http://www.dmnews.com/case-study-atts-wi-fi-promotion-to-hospitality-execs-a-winner/article/191192/
- FWA//Site of the Day http://thefwa.com/site/at-t-mobile-barcodes
- St. Louis Business Journal http://www.bizjournals.com/stlouis/stories/2010/06/28/daily8.html
- Ad Club St. Louis http://www.adclubstlouis.org/news/899/rodgers-townsend-launches-integrated-small-business-campaign-hartford
- Creativity Online http://creativity-online.com/work/the-hartford-achieve-whats-ahead/21419
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