Redox Brands

Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support.[1] Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.[2]

Redox Brands
Private
IndustryConsumer goods
FateMerged
SuccessorCR Brands
FoundedMay 2000
FounderTodd Wichmann
Richard Owen
Defunct2006 (2006)
Headquarters
West Chester, Ohio
,
U.S.
Key people
Richard Owen, CEO
ProductsLaundry detergents
OwnerTodd Wichmann (minority)
Richard Owen
ParentMeriwether Capital
Allied Capital
P&G (minor)

In March 2001, Allied Capital made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.[3]

Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.[4]

Brands

See also

References
  1. Trivedi, Kruti (2000-08-05). "Chips Off the P.& G. Block; Can a Start-Up Clean Up With Cast-Off Brands?". The New York Times. pp. 1–5. Retrieved 2011-02-16.
  2. Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
  3. Steve Watkins (2004-10-14). "Sources: Investment firm set to sell Redox Brands". Business Courier. American City Business Journals, Inc. Retrieved 2011-02-16.
  4. Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal. New York Times Co. Retrieved 2011-02-16.


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