Randa Accessories

Randa Accessories is a manufacturer, distributor and marketer of belts, wallets, neckwear, neckties, luggage, casual bags, backpacks, jewelry, briefcases, slippers, hats, gloves and other leather goods. The founder's family had been in the neckwear business since 1910 and the current company was incorporated in 1935, and now has a worldwide clientele.

Randa Accessories
Private Company
Founded1910
Productsbelts, wallets, neckwear, neckties, luggage, casual bags, backpacks, briefcases, jewelry, slippers, hats, gloves, scarves, clothing
Number of employees
2,000
Websiteranda.net

Through the company's Haggar Clothing Co. and Tribal divisions, Randa also distributes men's and women's clothing.

Randa is a privately owned company. 2019 sales exceeded $1 billion.[1][2][3]

Randa global offices

The company employs over 2,000 associates worldwide.

  • Randa has 26 offices in 12 countries.
  • Randa Accessories’ US Offices are located in New York City, NY; Chicago, IL; Bloomfield, NJ; New Orleans, LA; Dallas, TX, Fort Worth, TX; and Reno, NV. In January 2013 Randa Accessories consolidated its New York City offices into a new headquarters at 417 Fifth Avenue.
  • Randa International offices are located in Canada, Mexico, Guatemala, the United Kingdom, Italy, South Africa, Australia and China.
  • Randa Accessories has sourcing facilities located in Shanghai, Zhejiang Province, Fujian Province and Como, Italy; Guatemala City, Guatemala
  • North American distribution facilities are located in New Orleans, LA; Reno, NV; Fort Worth, TX; and Mississauga, Ontario.

Licensed brands

Randa produces and distributes products under license from many brands including: Levi's, Dockers, Tommy Bahama, Hathaway, Pierre Balmain, Kenneth Cole, Tommy Hilfiger, Jeff Banks, Jones New York, Billy London, Pierre Cardin, Ventura, Nautica, Ben Sherman, Chaps, Liz Claiborne, Arrow, Columbia Sportswear Company, Dickies, Thomas Pink, Weatherproof, Timberland, Guess!, Champion, Ryan Seacrest, Hanesbrands, and Jessica Simpson.

Proprietary brands

Randa also owns and markets brands including Haggar Clothing, Tribal, Exact Fit, Trafalgar Leather Goods, Swank, Travel Gear, Countess Mara, and Damen+Hastings.

Randa Accessories partnered with Ryan Seacrest to create the "Ryan Seacrest Distinction" brand for apparel and accessories Wall Street Journal, Feb 11, 2014, http://ryanseacrestdistinction.com/.

Randa Divisions
  • Randa Accessories
  • Randa Neckwear & Jewelry
  • Randa Belts and Furnishings
  • Randa Wallets and Seasonal Accessories (headwear, footwear, gifts)
  • Randa Luggage & Travel
  • Trafalgar Leather Company
  • MCG: Market Connect Group
  • Randa Logistics
  • Ransal Australia
  • Humphreys Accessories (now called Randa Leather Goods)
  • Badanco Luggage (now called Randa Luggage)
  • Wemco/Wembley Neckwear (now part of Randa Neckwear)
  • Wembley Apparel (Randa South Africa)
  • Randa International (Como, Italy)
  • Countess Mara Neckwear (now part of Randa Neckwear)
  • Woodstock Neckwear (now part of Randa UK, and Randa Scotland)
  • Forsythe Neckwear (now part of Randa Canada)
  • Swank, Inc.
  • Accesorios Globales S.A. (dba Tata Leather Factory)- a Randa Affiliate
  • Equator S.A. - a Randa Accessories Affiliate
  • R&S Sales
  • Randa Digital Labs
  • MMC, Merchandise Management Company (now part of MCG: Market Connect Group)
  • Wolfe Retail Services (now part of MCG: Market Connect Group)
  • Haggar Clothing Co.
  • Tribal Inc.

History and timeline

Randa Accessories began as the Spiegel Neckwear company in 1910 and has experienced dramatic growth.

Design

Randa design centers are located in Como, Italy; New York City, USA; Dallas, USA; Montreal, Canada; London, England; Chicago, USA; Guatemala City, Guatemala; Cape Town, South Africa and Shanghai, China. The company maintains extensive archives of patterns, materials, hardware, and finished products.

Marketing

Randa develops advertising, packaging, point of sale materials, e-commerce and B2B websites, video production, public relations and other marketing materials in-house via a centralized marketing and creative services department.

The marketing teams and Randa and Haggar also identify new channels of distribution and consumer segments, and manages the extensive qualitative, qualitative and predictive consumer insights program, and create go-to-market strategies and tactics for new and existing brands via in-store and omni-channel best practices.

Marketing also identifies brand and channel opportunities via in-depth market analysis, develops or repositions brands - Haggar, Ryan Seacrest Distinction, Damen+Hastings, Countess Mara - creates in-store architecture, fixtures, web sites, social media campaigns and other marketing materials.

Customers

Randa provides products to many department and specialty stores worldwide, including Nordstrom, Bloomingdales, Macy's, JC Penney, Kohl's, Walmart, Myer, John Lewis, River Island, Harrods, Edgars, Myer, Next, The Bay, Liverpool, El Palacio de Hierro, Galeries Lafayette, and El Corte Inglés.

Randa also sells its products via direct to consumer channels including QVC, Amazon.com, JCP.com, Kohls.com, Macys.com, Haggar.com, TrafalgarStore.com, Nordstrom.com, Zappos.com, eBags.com.

Distribution and logistics

Randa Accessories has over 1 million square feet of modern distribution space located near global transportation hubs; including New Orleans, New York City, Reno, Fort Worth, Edinburgh, Melbourne, Johannesburg, and Toronto. Together these facilities have capacity to ship more than 100 million units and 1 million consumer direct shipments, annually.[20][21] In 2013 and 2014 the company announced investments of $25 million in its logistic's infrastructure.[22]WWD An additional $25 million logistics and IT investment was made in 2016 & 2017.

Manufacturing

Randa Accessories' factory partner Accesorios Globales S.A. (dba: TATA) is the world's largest manufacturer of leather belts. Tata was founded in 1985 to export Guatemalan leather goods and has evolved into a major manufacturer of dress and casual belts. In 2012, Randa Accessories increased its equity position in Equator, SA; including investment in a Durban, South Africa belt factory.

In 2019, Randa invested in Tata for a major expansion, raising production capacity to over 18 million units annually.

Swank, Inc.

Swank was founded in 1897 and is engaged in the importation, sale and distribution of men's and women's belts and men's leather accessories, suspenders, and jewelry. Swank distributes its products to retail outlets throughout the United States and in numerous foreign countries. These products are distributed under the names "Kenneth Cole", "Tommy Hilfiger", "Nautica", "Geoffrey Beene", "Guess?", "Tumi", "Buffalo David Bitton", "Chaps", "Pierre Cardin", "US Polo Association", and "Swank". Swank also distributes men's jewelry and leather items to retailers under private labels.

Swank, Inc. (formerly publicly traded as "SNKI") was acquired by Randa Accessories on May 17, 2012 and taken private.[23]

In-store merchandising - MCG: Market Connect Group

Originally servicing Randa's internal requirements for in-store merchandising, Randa purchased MCG in 2002. Today MCG: Market Connect Group MCGConnect.com, is America's largest merchandise services company servicing department stores, mid-tier stores and home stores. MCG provides in-store demonstrations, replenishment, training, brand ambassadors, market intelligence, and other essential in-store merchandising services.

MCG has spent greater than 5 million hours of in-store service with America's leading retailers - over 2 million hours at Macy's, JC Penney and Kohl's alone. MCG has a nationwide network of 4,000 in-store merchandising workers and uses the latest technology to deliver 24/7 scheduling and reporting.

HFN, the journal of the housewares industry, reported that MCG conducted over 20,000 in-store demonstrations in 2013; helping Keurig sell America's #1 single serve coffee maker.[24]

In 2019, MCG acquired Merchandise Management Company (MMC) and Wolfe Retail Services, increasing the size and reach of the company's field service team and service offerings.

In January 2020, Randa entered into an agreement to sell the third-party service division of MCG to Winston Retail. Randa retained the internal service division to support Randa and Haggar brands and products.

Trafalgar Men's Accessories

Trafalgar was founded in 1972 in Norwalk, Connecticut as a luxury manufacturer of men's belts and suspenders. Randa acquired Trafalgar in 2003.

Trafalgar is the largest producer of silk braces and suspenders, with over 100 unique patterns sold through more than 1,000 points of sale. Trafalgar Limited Edition Braces are woven by third generation weavers in France on manually operated looms to create patterns that are too complicated and delicate for machine production.[25]

Many original patterns were designed by Albert Thurston. In 1820, five years before Nelson's Column was built (to celebrate his life and death on 21 October 1805 at the Battle of Trafalgar) braces and suspenders were first made and sold by Albert Thurston from his emporium at 27 Panton Street, Haymarket, London.[26]

Trafalgar is also a leading producer of exotic leather products.[27]

Haggar Clothing Co.

Since its beginnings in a one-room office in Dallas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks into one of the most recognized apparel brands in the market.

In 1938, Haggar created the first ready-to-wear, finished bottom, pre-cuffed pant. During World War II, the company kept factories running 24 hours a day to supply over 10 million uniforms to the U.S. military. Haggar coined the word “slacks” to be worn during “slack time.” By the end of the decade, Haggar had become the largest producer of slacks in the world. In 1980 the company began production of sport coats, vests, and Haggar “Custom Fit” suits, which allowed customers to purchase jackets and pants separately, creating a new menswear category: “suit separates.”

Haggar has over 80 branded brick-and-mortar retail locations, a dedicated direct-to-consumer ecommerce platform, and its products are sold in over 10,000 stores throughout North America.

Tribal

Tribal was founded in 1971 and is the largest women's sportswear supplier to the specialty boutique market in North America, with over 2,400 active accounts.

References
  1. 2012 SEC.GOV report https://www.sec.gov/Archives/edgar/data/869487/000117184312001059/exh_991.htm
  2. Randa 2013 Corporate Overview and Web Site
  3. PRNewswire, May 7, 2019 https://www.prnewswire.com/news-releases/randa-accessories-to-acquire-haggar-clothing-co-300845532.html
  4. WWD - Feb 2, 2012
  5. Morningstar News Wire
  6. MarketWire
  7. MR Magazine http://www.mrketplace.com/40072/randa-invests-in-guatemalan-belt-maker-tata/%5B%5D
  8. MR Magazine "Archived copy". Archived from the original on 2013-01-29. Retrieved 2013-01-02.CS1 maint: archived copy as title (link)
  9. WWD August 2, 2013
  10. Wall Street Journal, Feb 11 & Feb 12, WSJ
  11. WWD April 30, 2015
  12. WWD, June 5, 2015
  13. WWD, April 7, 2016
  14. WWD, August 4, 2017
  15. Reuters, july 2, 2018
  16. MR Magazine, March 1, 2019
  17. WWD, March 14, 2019
  18. WWD, May 7, 2019
  19. MR, January 13, 2020
  20. MRket Magazine, August 2013
  21. MRket Magazine
  22. WWD, August 2013
  23. WWD - http://www.wwd.com/menswear-news/retail-business/swank-to-be-acquired-by-randa-5608700
  24. HFN, March 2010
  25. Trafalgar Web Site
  26. AlbertThurston.com http://www.albertthurston.com/history2.cfm?catid=1
  27. MR Magazine, June 2011
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