Protyre

Micheldever Tyre & Auto Services Limited, trading as Protyre are primarily focused on the fast fitting of motor vehicles, specialising in tyres, brakes, exhausts and batteries. They also cater for MOT testing & servicing and air conditioning. To date, they have accumulated 148 branches across the UK, the latest acquisitions are located in North West (2010) and Swansea (Wales), UK (2011). The Protyre brand spawned from Micheldever Tyre and Auto Services Limited and in 2006 was acquired by venture capitalists, Graphite Capital and Royal Bank of Scotland. It was sold to Sumitomo Rubber Industries in January 2017.

Micheldever Tyre & Auto Services Limited, trading as Protyre
Private
IndustryTyres and Servicing
Founded1972
HeadquartersMicheldever, Winchester, Hampshire, England
Key people
Michael Boxford, Chairman
Duncan Wilkes, CEO
Number of employees
1500+
ParentSumitomo Rubber
Websiteprotyre.co.uk

History

Micheldever Tyre and Auto Services Limited was founded in 1972 by Tony Todd[1] starting in a farm building off the A303 before moving a mile or so to the site at Micheldever Station (two miles to the north of Micheldever, Hampshire) which is now the headquarters for the company. They now boast a work force of approximately 1000. Post buy out from Graphite and Royal Bank of Scotland, they have remained profitable and continue to expand. As well as retail, they run a wholesale division, which supplies in excess of 6 million tyres a year[2] to its 2,500 plus wholesale customers. Previous owner Tony Todd, since selling the company in 2006, is ranked =782 in the Times Rich List, 2011.[3]

Advertising

Their most recent slogans are, "More tread for your bread" and "The best service and price, guaranteed".

They now advertise online services for 'same day fitting'[4] at their network of centres as well as the ability to book a timed appointment for MOT & Servicing online.[5]

Ownership

Micheldever Tyre and Auto Services Limited, trading as Protyre was founded by Tony Todd and run by him until 2006. when it was acquired] by Graphite and Royal Bank of Scotland.[6]

In January 2017, Micheldever Tyre Services (MTS) was sold to Sumitomo Rubber Industries for £215 million.[7]

References
  2. "About Us". Micheldever Group. 2015-03-31. Retrieved 2017-01-05.
  3. "Archived copy". Archived from the original on 2012-04-02. Retrieved 2011-09-14.CS1 maint: archived copy as title (link)
  4. "Buy Car Tyres Online - Book & Fit Same Day - Protyre : Protyre: Same Day Fitting". Protyre. Retrieved 2017-01-05.
  5. "Book A Car MOT & Service - Save Money Off MOT - Protyre : Protyre: Same Day Fitting". Protyre. Retrieved 2017-01-05.
  6. "Archived copy". Archived from the original on 2010-01-30. Retrieved 2009-09-24.CS1 maint: archived copy as title (link)
  7. Rob Davies. "Japanese company to buy UK's second biggest tyre supplier for £215m | Business". The Guardian. Retrieved 2017-01-05.

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