Pentahotels

Penta Hotels is a lifestyle hotel brand with 28 operating hotels under the brand across Europe and Asia as of 2020.[2]

Penta Hotels
subsidiary
IndustryHospitality
FoundedFrankfurt, Germany (1971)
FoundersJoint venture between Lufthansa, Swissair, Alitalia, BOAC, and BEA
Headquarters
Frankfurt, Germany
Areas served
Asia, Europe
ParentCentrifuge Holding GmbH[1]
Websitewww.pentahotels.com

Business overview

The hallmark of the hotels is the Pentalounge - a combination of lounge, bar, café and reception – that stands out with its living room look and feel.[3] Penta's hotels feature Penta PlayerPad Rooms, a unique suite category featuring gaming consoles and other arcades facilities.[4][5] The employees wear Diesel jeans.[6] The brand also pioneered the "check in at the bar" concept.[7]

History

Original Penta Hotels chain
Holiday Inn London - Kensington Forum, opened July 2, 1973 as the London Penta Hotel

The first incarnation of the company was established in 1971 as Penta Hotels. It was named Penta because it was a joint venture between five airlines[8] - Lufthansa, Swissair, Alitalia, BOAC and BEA. The chain operated large hotels in major airline hubs across Europe and eventually throughout the world. The hotels provided accommodation to crews from the partner airlines, thus guaranteeing high occupancy. In 1984, Lufthansa bought a controlling interest in the chain from British Airways, which had been formed in 1974 by the merger of BOAC and BEA.[9]

In 1993, German investor Dieter Bock, CEO of Lonrho, one of the chain's owners, arranged its sale to Hong Kong businessman Cheng Yu-tung,[10] which is the founder and majority owner of Chow Tai Fook group and its associate company New World Development. From 1992–93 to 1993–94 financial years, Renaissance Hotels, a second-tier subsidiary of New World, acquired the management rights of 21 Penta hotels in Europe.[11][12] New World owned Renaissance Hotels via its 64% owned subsidiary New World Hotels (Holdings).[13] In June 1995, New World Development's hotel operations were consolidated into New World Hotels (Holdings)'s listed subsidiary Renaissance Hotel Group[10] and the Penta Hotels brand disappeared from the market. New World Development sold Renaissance Hotel Group (which contains the brands Renaissance Hotels, New World and Ramada International[14], etc.) to Marriott International in 1997.[15]

Modern Pentahotels chain

New World Group relaunched the hotel chain as Pentahotels in 2007,[16][17] targeted as a boutique lifestyle brand.[17] The Italian designer Matteo Thun created the hotel's interior design.[18]

Pentahotel Shanghai was opened in October 2008 by New World China Land's New World Hotel Management Limited.[19] (CNN stated that it was opened in 2010, however.[3]) In 2011, The Courtyard by Marriott Beijing has converted into pentahotel Beijing.[20] The hotel structure is also owned by New World China Land.[21]

The Reading, Berkshire hotel was Pentahotels' first UK location.[22] In 2013, Pentahotels opened its first location in Hong Kong,[23] and its second one in 2016.[6]

Chow Tai Fook group, via a subsidiary CTF Development, acquired 5 hotels in Belgium in April 2013. The hotels would be managed by Pentahotels after renovation.[24] The hotel in Brussels, Belgium, re-opened in 2015 as a Penta hotel.[25]

In December 2013, New World Hospitality (now Rosewood Hotel Group), at that time a subsidiary of the listed company New World China Land (itself a subsidiary of aforementioned New World Development and an associate company of Chow Tai Fook Enterprises), acquired Pentahotels' European operation, which incorporated in Germany as Penta Hotels Germany GmbH and Penta Hotel Holdings Limited in the BVI, from Chow Tai Fook Enterprises, for €13.5 million.[26] Rosewood Hotel Group was privatized by Chow Tai Fook Enterprises in 2015. It was followed by New World China Land was privatized New World Development in 2016.

In 2016, Pentahotels launched the PentaPlayer Pad, a room type designed for gamers with a PlayStation 4, a pinball, and a gamer-themed design.[4][5] The brand also launched its first location in France, in Paris.[27] Pentahotels launched its repositioning in 2017 amidst stated plans for global expansion.[7] Pentahotels announced its first Thai hotel with an opening planned for 2020[28] and named its first executive chef, John King.[29] In October 2017, Eugène Staal was named president of the group.[30]

The Moscow location opened in February 2019 in the Book House building complex.[31]

Circa 2020, Pentahotels is operated by Penta Hotels Worldwide GmbH, a subsidiary of 360 Operator GmbH. In turn, 360 Operator GmbH is a subsidiary of Centrifuge Holding GmbH.[1]

See also

References
  1. "Structure Chart" (PDF). Pentahotels. Retrieved 16 April 2020.
  2. "About us". Pentahotels. Retrieved 16 April 2020.
  3. You, Tracy (August 20, 2012). "pentahotel: A business hotel that's actually hip". CNN. Retrieved September 6, 2016.
  4. "Pentahotels to launch 'gamer's paradise' concept". Hotel Owner. June 29, 2016. Retrieved September 6, 2016.
  5. "'Gamer's paradise' hotel to launch in the UK". Big Hospitality UK. June 28, 2016. Retrieved September 22, 2017.
  6. "Boutique brand Pentahotels to open second site in Hong Kong with ambitious plans for rest of Asia". South China Morning Post. December 16, 2016. Retrieved September 22, 2017.
  7. Daniel Fountain (26 July 2017). "Pentahotels launches global brand refresh". Hoteldesigns.net. Retrieved 8 February 2020.
  8. https://archive.org/stream/FinancialTimes1984UKEnglish/Aug%2016%201984%2C%20Financial%20Times%2C%20%2329398%2C%20UK%20%28en%29_djvu.txt
  9. "Lufthansa buys major stake in Penta Hotels". Financial Times. 18 August 1984. Retrieved 28 April 2020 – via archive.org.
  10. Engardio, Pete (14 January 1996). "Asian Hoteliers Find Room In The West". Bloomberg. Retrieved 24 April 2020. In 1993, Cheng got the...18 Penta hotels from struggling German investor Dieter Bock....Last June, it consolidated its hotel management businesses into the Renaissance Hotel Group and floated a 33% stake on the New York Stock Exchange for $172 million.
  11. "Annual Report 1993". New World Development. 1993. p. 25. Retrieved 28 April 2020. During the year, the Group acquired management rights for the European based Penta Hotels chain of 12 hotels based throughout Europe, with the exception of two locations in the U.S.A..
  12. "Annual Report 1994" (PDF). New World Development. 1994. p. 22. Retrieved 28 April 2020. The past year has been a year of tremendous growth for Renaissance Hotels' business following the acquisition of the management rights to...9 Penta hotels in Europe.
  13. "Annual Report 1994" (PDF). New World Development. 1994. pp. 55–56. Retrieved 28 April 2020.
  14. McDowell, Edwin (19 February 1997). "Marriott Aims Overseas With Acquisition". The New York Times. Retrieved 28 April 2020.
  15. Sanchez, Jesus (February 19, 1997). "Marriott to Buy Renaissance for $1 Billion". Los Angeles Times. Retrieved January 27, 2019.
  16. "Hotel's rebranding more than skin deep". Eadt.co.uk. 24 September 2016. Retrieved 8 February 2020.
  17. "Alastair Thomann en dit plus sur le concept pentahotel". Businesstravel.fr (in French). 16 February 2017. Retrieved 8 February 2020.
  18. "Design und Stil: die neuen Pentahotels". Livingathome.de (in German). Retrieved 8 February 2020.
  19. "2008 Annual Report" (PDF). New World China Land. 2008. p. 25. Retrieved 28 April 2020.
  20. "Courtyard by Marriott rebranded as pentahotel Beijing". TTG Asia. 7 January 2011. Retrieved 28 April 2020.
  21. "Management Discussion and Analysis". 2011 Annual Report (PDF). Hong Kong: New World China Land. 2011. p. 69. Retrieved 12 November 2018.
  22. Peter Kimpton (20 September 2009). "Checking in". Theguardian.com. Retrieved 8 February 2020.
  23. "New World Development unit may manage four more Pentahotels". South China Morning Post. August 5, 2013. Retrieved September 6, 2014.
  24. "BRE Europe Hotel Holding Sells 5 Belgian Hotels to CTF Development". hotelnewsresource.com. 10 April 2013. Retrieved 24 April 2020.
  25. "Bruxelles: Penta, le nouveau club-hôtel (PHOTOS)". Dhnet.be (in French). 16 September 2015. Retrieved 8 February 2020.
  26. "CONNECTED TRANSACTION ACQUISITION OF A HOTEL MANAGEMENT COMPANY" (PDF) (Press release). Hong Kong: New World Development; New World China Land. 16 December 2013. Retrieved 11 November 2018 – via Hong Kong Exchanges and Clearing.
  27. Stephan Faudeux (7 December 2017). "PentaHotel Paris, une expérience hôtelière réinventée". Sonovision.com (in French). Retrieved 8 February 2020.
  28. Nanat Suchiva (9 June 2017). "Pentahotels makes first Thai foray in city". Bangkokpost.com. Retrieved 8 February 2020.
  29. Sophie Witts (24 March 2017). "Pentahotels appoints first executive chef". Bighospitality.co.uk. Retrieved 8 February 2020.
  30. "Pentahotels Appoints Eugène Staal as President, pentahotels Global". Prnewswire.com. 16 October 2017. Retrieved 8 February 2020.
  31. Jenni Reid (28 February 2019). "Rosewood's Pentahotels opens in Moscow 'Book House'". Businesstraveller.com. Retrieved 8 February 2020.
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