OrderUp

OrderUp was an online and mobile food-ordering and delivery company which operated in at least 37 markets. Prior to being acquired by Grubhub, OrderUp was a part of the Groupon family of companies and operated as both OrderUp and Groupon-To-Go.

For the cooking simulation game, see Order Up!
OrderUp
Formerly
LocalUp
IndustryOnline Food Ordering and Delivery
FoundedBaltimore, Maryland (2009 (2009))
FounderChris Jeffery, Jason Kwicien
Headquarters
Baltimore, Maryland
,
United States
Number of locations
37 markets
Area served
United States
Number of employees
100+
ParentGrubhub
Websiteorderup.com

History

OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[1] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[2] The company used $1.5 million in investments to facilitate growth into small markets.[3] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[4]

Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[5] These licensees white-labeled the technology and ran the everyday operations.[1] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[1] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[6]

In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.[7]

In July 2015, Groupon acquired the company.[8]

In July 2017, Grubhub acquired certain assets from 27 company-owned OrderUp food delivery markets from Groupon.[9]

In October 2018, Grubhub acquired certain assets of 11 franchisee-owned OrderUp food delivery markets across California, Colorado, Indiana, Missouri, Oregon, Oklahoma, and Virginia.[10]

Size

As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[11] In 2016, OrderUp was in 62 cities.[12]

References
  1. "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 2013-10-22.
  2. Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 2013-10-22.
  3. Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 2013-10-22.
  4. "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 2014-01-20.
  5. Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 2013-10-22.
  6. "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 2013-10-22.
  7. Waldman, Tyler. "OrderUp served $7M investment". Technical.ly. Retrieved 2014-09-11.
  8. Correa, Cynthia. "Groupon Acquires Food Delivery Service OrderUp". Eater.
  9. http://www.businesswire.com/news/home/20170731006132/en/Groupon-Grubhub-Announce-Strategic-Partnership-Bring-Food
  10. https://media.grubhub.com/media/press-releases/press-release-details/2018/Grubhub-Completes-Acquisition-of-Tapingo/default.aspx
  11. Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13. Check date values in: |accessdate= (help)
  12. "OrderUp: Digital Delivery". Columbia Business Times. 2016-11-29. Retrieved 2017-03-16.
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