O.C.T. Mami

O.C.T. Mami (simplified Chinese: 十月妈咪; traditional Chinese: 十月媽咪; pinyin: Shíyuè Māmi "October Mommy") is a Chinese maternity wear brand and manufacturer, headquartered in Putuo District, Shanghai.[1] As of 2014 it is the largest such company in the country.[2] The "O.C.T." in the company's English name refers to October, the tenth month of the year. In Chinese belief a pregnancy is ten months long.[3]

O.C.T. Mami
Industryclothing
Founded1997 (1997)
HeadquartersPutuo District,
Shanghai
,
China
Productsmaternity wear
Websitewww.octmami.com

It was founded in 1997 by Zhao Pu "Paul" (赵 浦[4]),[2][5] a graduate of Nanjing University,[2] and his wife, Tu Wenhong (涂文虹[4]).[5] Zhao had worked for an apparel manufacturer based in Taiwan before starting O.C.T. Mami.[6]

In 2007 the company's annual revenue was 70 million RMB ($9.6 million USD). That year the company signed a deal for the endorsement of Taiwanese actress Dee Shu, as part of its advertising campaign.[5]

References
  1. "Contact Us Archived 2015-03-25 at the Wayback Machine." O.C.T. Mami. Retrieved on May 20, 2015. "地址：上海市普陀区金沙江路1340弄172支弄A区16号楼2-3楼 （新曹杨高新技术工业园 ）"
  2. Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 164. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 164. (Subsection "Baby Boom", in Chapter 18: Marketing)
  3. Chan, Savio (陳少宏) and Michael Zakhour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 166. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 166. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
  4. Yang, Weiwei (杨维维). "赵浦：十月妈咪初长成" (Archive). Forbes China. August 28, 2012. Retrieved on May 27, 2015.
  5. Li, Shanyou, S Ramakrishna Velamuri, Dong Liang and Xu Leiping. "Balancing online and offline" (Archive). Business Today (Indian business magazine). April 12, 2015. Retrieved on May 20, 2015.
  6. Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 165. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 165. ("Baby Boom", start p. 164, in Chapter 18: Marketing)


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