Mossy Oak

Mossy Oak is a West Point, Mississippi–based branded camouflage and outdoor lifestyle company founded by Toxey Haas in 1986. Mossy Oak is owned and operated by its parent company Haas Outdoors, Inc.

Mossy Oak
Private
IndustryRetail
Founded1986
FounderToxey Haas
HeadquartersWest Point, MS, United States
Key people
Toxey Haas
(CEO)
Bill Sugg
(President and CFO)
ParentHaas Outdoors
Websitemossyoak.com

History

Haas, an avid outdoorsman, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. Crystal Springs Print Works in Georgia printed his first pattern, making an exception to their usual 10,000 yard fabric minimum, as Haas only had enough money for 800 yards.[1]

In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the Russell Brands for an undisclosed amount. This became known as the Mossy Oak Apparel Company.[2]

BioLogic

Haas, along with wildlife biologist Grant Woods, cofounded BioLogic in 1999. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.

Nativ Nurseries

Founded in 2007, Mossy Oak Nativ Nurseries is headquartered in West Point and grows and sells trees for landowners.[3]

Gamekeeper Kennels

Mossy Oak Gamekeeper Kennels breeds and trains labrador retriever in West Point, MS. Bill Gibson is the Director of Gun Dog Operations.[4]

Awards and recognition

References
  1. Imes, Birney. "Toxey Haas' Great Outdoors". Catfish Alley. Spring 2012: 62–67. Print.
  2. "Russell Corporation - Company Profile, Information, Business Description, History, Background Information on Russell Corporation". www.referenceforbusiness.com.
  3. "About Us - Growing Better Trees". www.nativnurseries.com. Archived from the original on 2012-06-30. Retrieved 2012-06-28.
  4. "Mossy Oak Gamekeeper Kennels". www.filson.com.
  5. "Mossy Oak becomes the official pattern of B.A.S.S."
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