Micom

Micom was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur[1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984.

Micom concentrators

Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom.[2] After adding variations, they began advertising on television.[3] The focus of the ads, within their telecommunications products, was their line of concentrators.

Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)"[2]

References
  1. "You can call him a serial entrepreneur," said Bolton. Michael-Allan Marion (March 12, 2017). "Personal Computer Museum hosts special guest". Brantford Expositor.
  2. "HARDCOPY (ISSN 0279-8123)". Hardcopy. July 1983.
  3. "Advertising- Micom Plans TV Campaign". The New York Times. April 2, 1980. p. D13 (Business & Finance).


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