MaggieMoo's Ice Cream and Treatery

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving ice cream and other desserts. It is a franchise brand in the portfolio of Global Franchise Group, along with Marble Slab Creamery. The first MaggieMoo's opened in 1989 in Kansas City, Kansas. As of 2019, MaggieMoo's has 19 locations, all in the United States.[1] At its peak, the brand had 400 stores and had a goal of opening over 1,000 stores. The brand's headquarters are in unincorporated Fulton County, Georgia. When MaggieMoo's was an independent company, it had its headquarters in Columbia, Maryland.

MaggieMoo's Ice Cream and Treatery
Franchises
IndustryFrozen Food Industry
Founded1989 (1989); Kansas City, Kansas
Headquarters
Fulton County, Georgia
Area served
Stores in:
ProductsDesserts, mainly ice cream
ParentGlobal Franchise Group
Websitemaggiemoos.com

History

MaggieMoo's was founded in Kansas City, Kansas by Juel and Katherine Tillery. After deciding to open an ice cream store they were searching for a name. They named their store after a cow on a farm that they passed by every day whom their young daughter affectionally named "MaggieMoo". The Tillerys enjoyed great success in their initial store and began to launch a franchise program. By 1996 there were approximately 90 units open, mostly in Kansas City, but also in St. Louis, Wichita, Topeka, Des Moines, and Lincoln.

Facing a lack of working capital, the Tillerys sold the company to a group of investors led by Richard J. Sharoff who became the CEO. Sharoff was a veteran of the food and franchise industry having previously been a 30 store franchisee of Boston Market and president of Vie de France. Sharoff moved the headquarters to Columbia, Maryland, proceeded to open two new company units in nearby Northern Virginia, and built a team of franchisee professionals. The company chose Kansas City cartoonist Charlie Podrebarac to create the MaggieMoo character, logo, and the "Tail of MaggieMoo", the story about "SpokesMaggie". The franchise program continued to grow and the chain celebrated its 100th unit opening in Phoenix, Arizona in 2003.

Sharoff left the company in 2003 and was succeeded by John Jamison. In February 2007 the company was sold to NexCen Brands, Inc. for a reported $16 million. Global Franchise Group acquired NexCen in July 2010.

MaggieMoo's store located in the Adams Morgan neighborhood of Washington, D.C. This location has since closed, a victim of the brand's contraction.

Charity work

The company does various charity works, under the name of their mascot, Miss Maggie Moo.

According to the company, their activities, all fronted by their mascot, include "rescuing animals with the Humane Society, raising money for the Hurricane Katrina Victims, walking in support of a cure for breast cancer, assisting schools to raise money, or helping Girl Scouts and Boy Scouts earn their badges."

References
  1. "Store Locator". Marble Slab Creamery. Retrieved October 8, 2019.
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