Lily Alfonso

Lilly Alfonso is a top Malawian fashion designer.[1] Alfonso's national fashion career began when she won the Fashion Malawi Edition (FAME) as Fashion Designer of the year award in 2010.[1]

A woman who turned her childhood[2] passion into a growing global brand[3], the CEO & Founder of a fashion and design label named after herself, Lilly Alfonso. The celebrated designer’s creations have been modeled on international runways in Cairo, Paris, London[4], Milan, Kuala Lumpur[5], Amsterdam, Sydney, Barcelona and more.

For two consecutive years, in 2019 & 2020, she was awarded the International Fashion Designer Award in Cairo, Egypt for her contribution to the fashion and creative industry. She was honoured with a Fashion Living Legend [6] Award at UMP awards 2020 in Blantyre, Malawi.

Under her fashion label, she produces ready-to-wear for both women and men under sub-labels; LAwomann, LAmann and the newly launched LAsport[7].

Over the years, Lilly Alfonso's work has continually drawn international media attention: she has been interviewed by CNN[8][9], VOA[3] and BBC[10].


Early Life

Lilly Alfonso was born and raised in the commercial city of Blantyre in a township called Kanjedza. She was raised by her late father and mother along with her 5 siblings. She developed her passion for clothing at a tender age and would often get in trouble when she cut and altered her clothes. As she grew older so did her love for clothes. She later started making clothes for her friends. Then she decided to completely venture into tailoring and by then she never considered herself as a designer. In 2010, she joined FAME where she emerged as the winning fashion designer. Following her victory, she further went on to study a short course in Fashion & Design in Italy.

Fashion Shows

International Fashion Awards 6th Season 2019 - Cairo

International Fashion Awards 5th Season 2019 - Cairo


World Fashion Week Malaysia 2017


Africa London Fashion Week 2014

Africa Fashion Reception Paris 2013

Fashion Malawi Edition (FAME) 2010

100 Year Plan

As part of giving back to the community, she uses creativity and experience to groom a new generation of creative and innovative youthful fashion designers. Her initiative is called 100-Year Plan [11]which fosters mindset change in the youths by educating, inspiring and motivating. She also offers free fashion & design lessons.

References
  1. "A Malawian fashion designer's colourful dreams". bbc.co.uk. Retrieved May 22, 2013.
  2. "Lilly Alfonso, the startup story of a Malawian fashionpreneur building a unique fashion brand that is taking the continent by storm". Lionesses of Africa. Retrieved 2019-11-19.
  3. Malawian Fashion Designer Eyes Global Market, retrieved 2019-11-19
  4. "Malawi's designer Lilly Alfonso set for Africa Fashion Week London". Malawi Nyasa Times - News from Malawi about Malawi. 2012-07-14. Retrieved 2019-11-19.
  5. "WORLD FASHION WEEK MALAYSIA 2017 MALAWI LILLY ALFONSO". Lilly Alfonso YouTube channel. Retrieved 2019-11-19.
  6. "Malawian fashion entrepreneur Lilly Alfonso recognised with UMP Fashion Living Legend Award". Lionesses of Africa. Retrieved 2020-01-10.
  7. "LIONESS LAUNCH: Malawian luxury fashionpreneur Lilly Alfonso launches her LA Sport Brand". Lionesses of Africa. Retrieved 2019-11-19.
  8. "The rise of Lilly Alfonso". CNN.com. 29 August 2014.
  9. Lilly Alfonso Fashion designer interview On CNN - African Voices, retrieved 2019-11-19
  10. "African Dream: Malawi's Lilly Alfonso". BBC News. Retrieved 2019-11-19.
  11. "Malawian fashionprenuer Lilly Alfonso grooms grassroot talents". Malawi Nyasa Times - News from Malawi about Malawi. 2018-11-07. Retrieved 2019-11-19.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.