Lady Garden Campaign

The Lady Garden Campaign is the social media movement set up by the Lady Garden Foundation. The Lady Garden Foundation (previously the Gynaecological Cancer Fund) was formed in 2014 in the United Kingdom. It is a national women's health charity which aims to raise awareness and funds for research into, and treatment of, gynaecological cancers. The foundation was started by a group of high-profile women, all of whom had been affected by gynaecological cancer in some capacity. Among these women are Jenny Halpern Prince, Tamara Beckwith Veroni, Chloe Delevingne, Astrid Harbord, Kate Percival, Josephine Daniel, Mika Simmons and Bridget Barker.

Lady Garden Foundation
Founded2014
TypeNon-profit
FocusGynaecological cancer
Location
ProductsLady Garden Campaign
Websiteladygardenfoundation.com

It notably launched the Lady Garden Campaign on social media during Gynaecological Cancer Awareness Month in September 2015. Amber Le Bon, Jazzy De Lisser and Anais Gallagher were the faces of the campaign, with many other celebrities endorsing the charity and its Lady Garden Campaign.

In 2016, Topshop partnered with the Lady Garden Foundation to sell merchandise to promote the charity and its campaigns. Most notably Cara Delevingne was the face of this campaign. In 2017, the Lady Garden Foundation partnered with Selfridge's to sell t-shirts designed by Simeon Farrar in collaboration with Naomi Campbell, the Delevingne sisters, Suki Waterhouse and Charlotte Tilbury.

Background

The Lady Garden Foundation (previously the Gynaecological Cancer Fund) was launched in 2014 in order to raise funds and awareness of a number of gynaecological cancers. Many of the cancers, such as cervical cancer, ovarian cancer, womb (uterial) cancer, vaginal cancer and vulval cancer, have high death rates in developed countries, due to a lack of understanding and treatments.[1] The charity has also created a number of fashionable items, such as hoodies, which have appeared in Hello! and Vanity Fair.[2]

Dr. Susana Banerjee at The Royal Marsden Hospital is one of the main beneficiaries of the funds raised by the charity. Her treatment is aimed at targeted treatment for women with gynaecological cancers. The original mission of the charity was to raise £750,000 for Dr Banerjee over three years. This was achieved in early 2018 and the foundation now funds various research projects at The Royal Marsden.[1]

Shortly after its establishment, the Lady Garden Foundation held a number of notable fundraising events to raise money for the cause. The events began in 2015, when they hosted a lunch for gynaecological cancer charities at Fortnum & Mason in London.

In April 2016, the campaign held its first Lady Garden 5k, which took place in Battersea Park, London.[3][4]

Since 2015 onwards, various fashion icons and companies have designed accessories and clothing to promote the Fund and its campaigns.[5] It notably signed an agreement with the retailer Topshop to sell Lady Garden hoodies during Gynaecological Cancer Awareness Month. In early 2017, Marloe London also designed a scarf for the Gynaecological Cancer Fund.[6] The charity then partnered with Selfridge's in 2017, and more recently, Stripe & Stare in November 2018.

Lady Garden Campaign

The Lady Garden Campaign was started by the charity as a social media campaign to raise awareness for numerous cancers. It also wanted to promote screening and also funding for the treatment of gynaecological cancers. Since 2015, the campaign has coordinated its promotional efforts around Gynaecological Cancer Awareness Month, which takes place in Britain every September.

The social media campaign was started after research suggested that over a third of women were too embarrassed to go to the doctor with gynaecological concerns in the United Kingdom.[7] The campaign was launched in 2015, to raise awareness and funds for the treatment of gynaecological cancer. It was launched in conjunction with Gynaecological Cancer Awareness Month in September.[8]

As soon as the social media campaign was launched, it saw huge celebrity endorsements online, from the likes of Ellie Goulding, Margot Robbie, Alexa Chung and Rosie Huntington-Whiteley on social media.[9][10] The media suggested that the campaign went viral in the summer of 2015, reaching more than 40 million people on social media within 24 hours.[11][12]

After the campaign's launch in 2015, the Lady Garden Foundation carried out research to measure the impact of the cancer awareness campaign. They discovered that 81 percent of women exposed to the campaign were more aware of gynaecological health, while 59 percent were more aware of the symptoms of gynaecological cancers.[13]

Founding Committee

See also

References
  1. "Charity". Lady Garden Foundation.
  2. "The sweatshirt that's quickly becoming a celebrity favourite". Hello!. September 1, 2015.
  3. Keane, Kiara (April 23, 2016). "Cara Delevingne and Millie Mackintosh join stars at charity 5k Lady Garden Fun Run". OK!.
  4. Cox, Rebecca (April 24, 2016). "Cara Delevingne Gets Her Running Shoes On For Lady Garden Run". Grazia.
  5. McGeorge, Alistair (September 6, 2016). "Cara Delevingne's 'lady garden' on show in revealing photoshoot for cancer campaign". Daily Mirror.
  6. Worcester, Lily (March 2, 2017). "My London: Chloe Delevingne". London Standard.
  7. Garden Foundation "Charity" Check |url= value (help).
  8. Saul, Heather (August 27, 2016). "Cara Delevingne appears on Lady Garden cover in just sweater to raise awareness of gynaecological cancers". The Independent.
  9. Semic, Sara (October 5, 2016). "5 Times Cara Delevingne Proved She Was A Force For Good". Elle.
  10. Simmons, Mika (September 2, 2016). "Why We Should All Be Talking About Our Lady Garden". Huffington Post.
  11. Karmali, Sarah (August 31, 2016). "Cara Delevingne Lady Garden Campaign Gynecological Cancer Fund". Harper's Bazaar.
  12. Capocci, Gemma (September 28, 2016). "We Need To Talk About Fanny". Huffington Post.
  13. Alexander, Ella (August 30, 2016). "Cara Delevingne shouts about her lady garden". Glamour.
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