Klubi (cigarette)

Klubi was a Finnish brand of cigarettes, which was manufactured by "Rettig Group Oy Ab".[1]

Klubi
An old Finnish pack of Klubi cigarettes, with a Finnish and Swedish text warning at the bottom of the pack.
Product typeCigarette
Produced byRettig Group Oy Ab
CountryFinland
Introduced1901 (1901)
DiscontinuedMid 2000s
MarketsFinland

History

Klubi was founded in 1901 and was sold with a number of different variants of cigarettes. The best known of these were the Klubi 7 (Club 7) and its successor Klubi 77 (Club 77), so-called "tight-Clubs" with hollow paper succulents and green-white-colored claws, it was argued, the white kovine people in the mouth and even the notes the design drawings of the house.[2][3]

In the mid 1800s, the tobacco factory started from a particular culture and at the turn of the 20th century, guests require to light up the cigarette. The first product versions were Klubi 1 (1901) and Klubi 2 (1902), but were not very popular in Finland, although the Klubi 2 cigarette reached an export success in the United Kingdom. Success began with the Klubi 7 variant in 1907. The best selling Klubi cigarette versions were sold from the 1910s until the 1930s, where the Klubi 7:17, the Klubi Malta became popular variants, despite the fact that more and more Klubi cigarettes were introduced to the market.[3]

In 1943 the Klubi 7 variant had to be replaced due to a lack of raw materials with a new version called Klubi 77, which then became the all-time most popular Klubi variant.[3]

Klubi cigarettes were produced until the mid 1990s, when new anti-tobacco regulations of the European Union came as a major obstacle. No agreement had been reached about the necessary production technology of low tar. In 2003 the Franco-Spanish tobacco business Altadis bought the brand and tried to market the Klubi 77 cigarettes in a modernized box, but the nostalgic novelty product no longer fulfilled its expectations.[4][3] In the last few years the produced versions were the filtered Klubi 22, as well as Klubi 27.[5]

See also

References
  1. "BrandKlubi - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  2. "Klubi". Zigsam.at. Retrieved 1 January 2018.
  3. Juhani Kostet: Pilliä ja pöllliä, P. C. Rettigin suosituimmat savukkeet, teoksessa Kupila, Sanna (toim.) (2004). Sisua, siloa ja sinappia: merkkituotteita Turusta. Turku: Turun maakuntamuseo. pp. 224–233. ISBN 951-595-090-2.
  4. Klubin paluu, Markkinointi & Mainonta 13.6.2003. Viitattu 3.12.2013
  5. "Finnish Cigarettes from 1950–, The World Of Collector Kettunen". Kolumbus.fi. Retrieved 1 January 2018.
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