WKBH-FM

WKBH-FM (102.7 FM, "102.7 WKBH") is a radio station broadcasting a classic rock / classic hits hybrid format.[2] Licensed to La Crescent, Minnesota, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 27, 2020.[3]

For the former WKBH-FM at 100.1 MHz in West Salem, Wisconsin, see WLCW.
WKBH-FM
CityLa Crescent, Minnesota
Broadcast areaLa Crosse, Wisconsin
Frequency102.7 MHz (HD Radio)
Branding102.7 WKBH
Programming
FormatFM/HD1: Classic rock/Classic Hits
HD2: AC "Magic 97.9"
HD3: Hot AC "Mix 96.1 / 107.3"
Ownership
OwnerMagnum Communications, Inc[1]
Sister stationsWLXR, WQCC, WXYM, WTMB, WBOG, KQEG-CD
History
First air dateApril 5, 1989
Former call signsKQEG (1989-2020)
Technical information
Facility ID72206
ClassC3
ERP4,000 watts
HAAT214 m (702 ft)
Transmitter coordinates43°43′17.00″N 91°17′24.00″W
Translator(s)97.9 K250AZ (La Crosse, WI, relays HD2)

On July 1, 2019 KQEG changed their format from oldies to soft oldies, branded as "102.7 MeTV FM".[4]

On August 1, 2020 KQEG changed their format from soft oldies to classic rock, which moved from WKBH-FM 100.1 West Salem, Wisconsin (which switched to EMF's K-Love contemporary Christian format).[5] The station began identifying itself as WKBH-FM on August 1, 2020.

References
  1. "More Details On The Three-Way Breakup Of Mississippi Valley Broadcasters La Crosse WI". Radioinsight.com.
  2. "Magnum La Crosse Update With One More Flip; Making Five In The Market". RadioInsight. 2020-08-02. Retrieved 2020-08-03.
  3. "Media Bureau Call Sign Actions" (PDF).
  4. MeTV FM Coming to La Crosse Radioinsight - July 1, 2019
  5. Magnum Acquisition Leads To Four Format Shuffle In LaCrosse Radioinsight - August 1, 2020


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