Juiceman Juicer

The Juiceman Juicer was one of the first products and brands to be sold and built through the infomercial format at the peak of the juicing craze in the summer of 1992.[1] Years later, the Juiceman continues to be discussed in talks about infomercials and their successes.[2][3] The Juiceman show featured pitch man Jay Kordich (1923-2017).[4] Rick Cesari, the co-founder of Cesari Response Television is considered a pioneer of the informercial industry. His previous company, Trillium Health Products, Inc., attained more than $100 million in sales attributed in part to the direct marketing of the Juiceman Juicer.[5][6]

The Juiceman Juicer and Jay Kordich were parodied by Jim Carrey on the popular skit show In Living Color.

References
  1. Jura, Koncius (1992-07-30). "Getting Juiced; Despite the Doubts of Skeptics, Drinking Vegetables Is All the Rage". The Washington Post. Archived from the original on 2012-10-25. Retrieved 2009-03-16.
  2. Alford, Henry (1993-11-14). "Endpaper; The Pulp Crisi". The New York Times. Retrieved 2009-03-16.
  3. "The Infomercial Quiz". The Johns Hopkins Newsletter. 2002-03-29. Archived from the original on 2010-11-02. Retrieved 2009-03-16.
  4. Landsman, Jonathan (1 June 2017). "Jay Kordich, The Father of Juicing, dead at 93". Natural Health 365. NaturalHealth365.com. Retrieved 14 November 2017.
  5. Roarke, Mike (1997-11-02). "CRTV wrote the book on infomercials".
  6. Dawson, Donne (1997-12-21). "Shintani signs national infomercial deal".


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