James Andrews (businessman)

James Andrews is an American marketing executive and speaker on pop culture and social media.

Career

Andrews worked as a senior director of marketing at Columbia Records. He went on to hold the position of executive vice president of marketing at Ecko Unlimited. Andrews created SoulPurpose.com, an online community and e-mail newsletter for the entertainment industry. He sold SoulPurpose.com to Urban Box Office (UBO) in the late 1990s and joined UBO as executive vice president.[1]

Andrews recently held the position of vice president/director of the Interactive Communications Division of Ketchum, a global public relations firm.[2] During his time at Ketchum, Andrews created an industry controversy with his use of the micro-blogging platform, Twitter. The controversy was covered in multiple publications.[3][4]

Andrews has been featured in The Wall Street Journal and Variety.[1] He appears on CNN as a commentator on the news and social media[5] and blogs for FastCompany.com.[6]

References
  1. Variety - UBO ups Andrews to exec veep
  2. PR Week - Senior hires at Ketchum include James Andrews
  3. Ad Age – Ketchum employee sets off a tempest in a tweetpot
  4. PR Week - Ketchum employees' Tweet causes client controversy
  5. CNN – James Andrews talks to CNN's Don Lemon about the rise of social networks as news outlets
  6. FastCompany.com Blog - Socially Networked Content: Why TV & Film Need Social Media

Interviews
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.