It Pays to Watch!

It Pays to Watch! is a money saving show presented and written by money saving expert Martin Lewis, co-presented by Ruth Liptrot. It aired on UK terrestrial channel Channel 5. It was repeated on UK digital channel Fiver as an extended version on Sundays providing extra tips known as It Pays to Watch More!

It Pays to Watch!
GenreMoney saving show
Presented byMartin Lewis
Ruth Liptrot
Country of originUnited Kingdom
Production
Producer(s)Money Saving Productions
Running time30 minutes
(including adverts)
Release
Original networkChannel 5
Original release9 January –
5 November 2008

A new series began on 17 September 2008.

Premise

The show aims to help save and make consumers money. Money saving tips have ranged from claiming back old bank charges, something Lewis has campaigned for to completing surveys on the internet to make some extra cash. Lewis often states he wants consumers to take revenge on corporations to claim back money rightfully theirs.

Format

The show comprised four parts.

Challenge
There is normally a consumer challenge every week. Usually, it relates to current affairs.
For example, rising domestic energy prices prompted a challenge for members of the audience to see how much they could reduce their bills by switching to a different company.
This is ongoing throughout the show; the results are revealed at the end of the show.
Viewer Case Study
This section shows a viewer who has been making money doing simple things or saving a substantial amount.
Celebrity Interview
Lewis interviews a celebrity and delves through their finances and offers money saving ideas.
At the end, he provides a figure he could save them if they followed his advice
(apart from the first show where he indicated how much money they were throwing down the drain).
Money Saving News
This section provides up-to-date bargains.
It has featured the highest interest rate paying savings account, information about the ongoing legal battle on bank charges and fuel prices.


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